Media Tech Talk

Media Tech Talk #011 - Nicolas Schueller (Adomik)

Nicolas, CEO & Co-Founder of Adomik, joins Daevid Richards and Paul Luckett to unpack revenue fragmentation, reporting complexity, and the evolving economics of digital publishing.

From 300+ monetisation connectors to 400,000+ mapped campaign labels, this episode dives deep into how publishers can build a true single source of revenue truth — and why that matters more than ever in an AI-driven environment.

In this episode:

(00:00) – The chaos of programmatic revenue

(02:30) – Nicolas’ journey from Orange to Adomik

(10:20) – Revenue fragmentation post-header bidding

(15:30) – 300 connectors and the API reality

(19:30) – Mapping 400,000+ advertiser labels

(24:50) – Real-time anomaly detection & pacing alerts

(27:50) – Sales enablement through market benchmarking

(44:15) – AI’s impact on publisher traffic & CPMs

(52:00) – Publisher advocacy and SSP mediation

(55:00) – Leadership lessons & adapting in fast-moving markets

💬 Guest: Nicolas – CEO & Co-Founder, Adomik

🎧 Hosts:

Daevid Richards – http://linkedin.com/in/daevidrichards/

Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #Adomik #AdTech #Programmatic #PublisherRevenue #AI #DigitalMedia #RevenueOps

Media Tech Talk - Gabbi Stubbs (Adobe)

Gabbi Stubbs, who leads strategy and product marketing for data, identity, privacy, and AI across APAC at Adobe, joins Daevid Richards and Paul Luckett to explore how AI, agentic systems, and strong data foundations are reshaping marketing and customer experience.

From Adobe Experience Platform and real-time data orchestration to agentic AI, governance, and brand discoverability, this episode cuts through the hype to focus on what brands need to get right in 2026.

In this episode:

(00:00) – Welcome to Media Tech Talk & kicking off 2026

(02:40) – Gabbi’s career across media, data, and technology

(05:00) – From DMPs to Adobe Experience Platform

(10:15) – Why AEP was a foundational step change

(15:50) – Creative Cloud vs Experience Cloud

(22:40) – Data minimisation, governance & AI readiness

(26:00) – What agentic AI really means

(32:30) – Human creativity vs machine automation

(47:50) – Adobe’s roadmap and priorities for 2026

(52:00) – Predictions: discoverability, governance & the agentic web

💬 Guest: Gabbi Stubbs – Adobe | https://www.linkedin.com/in/gabbistubbs/

🎧 Hosts:

Daevid Richards – http://linkedin.com/in/daevidrichards/

Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

Media Tech Talk #009 - Pamela Slea (Boltive)

Pamela Slea, President of Boltive, joins Daevid Richards and Paul Luckett to unpack one of the most under-discussed problems in digital advertising: bad ads. From malvertising and celebrity-impersonation scams to privacy compliance and AI-driven detection, this episode explores how publishers can protect users in real time.

In this episode:

(00:00) – Intro: The invisible problem of bad ads

(02:00) – Pamela’s career: Google, AppNexus & purpose-driven ad tech

(06:00) – What Boltive does and why it exists

(09:30) – How prevalent malicious and miscategorised ads really are

(14:00) – How bad actors evade detection

(18:00) – AI, synthetic users & real-time threat detection

(23:00) – Privacy Guard, CMP gaps & compliance challenges

(30:00) – How ads are scanned before they render

(38:00) – Publisher risk, legal exposure & brand trust

(50:00) – Leadership, ethics & Boltive’s mission

💬 Guest: Pamela Slea – https://boltive.com | LinkedIn: https://www.linkedin.com/in/pamelaslea/

🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/

Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #Boltive #AdSecurity #Programmatic #PublisherTech #Privacy #FraudPrevention #MediaInnovation

Media Tech Talk #008 - Georgia Brammer (Innovid)

Georgia Brammer - GM APAC at Innovid - joins Daevid Richards and Paul Luckett to break down the future of CTV, dynamic creative, and AI-powered personalisation. From real-time sport-triggered video to creative intelligence and leadership in tech, this episode explores how creativity and data are finally converging.

In this episode:

(00:00) – Intro: The evolution of personalised TV

(02:00) – Georgia’s journey: Fairfax → London → Innovid

(07:00) – Why Innovid × Flashtalking matters for advertisers

(14:00) – CTV personalisation, interactivity & shoppable formats

(20:00) – Mobile vs TV: APAC viewing and cultural behaviour

(25:00) – Retail feeds, sports feeds & real-time video rendering

(33:00) – Creative Intelligence: AI’s role in creative optimisation

(42:00) – How AI writes insights & accelerates strategy

(46:00) – Case studies: banks, retail, alcohol & localisation at scale

(53:00) – Leadership, women in tech & Georgia’s philosophy

(55:00) – What “It’s Personal” really means in modern advertising

💬 Guest: Georgia Brammer – https://www.innovid.com | LinkedIn: https://www.linkedin.com/in/georgia-brammer-9a557658/

🎧 Hosts:

Daevid Richards – https://www.linkedin.com/in/daevidrichards/

Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

Media Tech Talk #007 - Jonah Goodhart (Mobian)

Jonah Goodhart - Co-Founder & CEO of Mobian and Co-Founder of Moat - joins Daevid Richards and Paul Luckett for a deep dive into the future of measurement, contextual intelligence, and AI-powered media transparency.

In this episode:

(02:00) - Jonah’s 27-year journey: Cornell → Right Media → Moat

(14:00) - DoubleClick, prioritisation hacks & the birth of programmatic

(20:00) - How Moat evolved & the philosophy of independent measurement

(29:00) - Why measurement matters more with $700B+ in digital spend

(34:00) - Rethinking walled gardens, content & distribution

(40:00) - Mobian: AI-powered contextual intelligence explained

(42:00) - The Taylor Swift & “violent star” problem with legacy models

(46:00) - Multimodal AI: text, audio, video, frames, sentiment & emotion

(53:00) - Fox & Prudential: real results and industry signals

(59:00) - Will measurement ever be solved? Jonah’s prediction

(01:04:00) - Final advice: technology fades, people remain

💬 Guest: Jonah Goodhart - https://mobian.com | LinkedIn: https://www.linkedin.com/in/jonahgoodhart/

🎧 Hosts:Daevid Richards - https://www.linkedin.com/in/daevidrichards/Paul Luckett - https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

Media Tech Talk #006 - Brian O’Kelley (Scope3)

Brian O’Kelley - Co-Founder & CEO of Scope3 and the architect behind AppNexus - joins Daevid Richards and Paul Luckett to explore how AI, sustainability, and open standards are transforming advertising into a force for good.

In this episode:

(02:00) - From AppNexus to Carbon Accounting in Ad Tech

(08:30) - Agentic Advertising Explained & Why It Uses Less Carbon

(13:50) - Fixing Incentives in Programmatic Markets

(20:00) - The AppNexus Legacy and Xandr Transition

(24:40) - AI as the New Operating System for Media

(35:10) - Hiring, Productivity & the AI Workforce Shift

(40:00) - How Scope3 Models Carbon Across the Supply Chain

(47:00) - Open Protocols vs Walled Gardens in AI-Native Ad Tech

(55:00) - Brian’s Advice for Leaders in an Agentic World

💬 Guest: Brian O’Kelley - https://www.scope3.com | https://www.linkedin.com/in/brianokelley/

🎧 Hosts: Daevid Richards & Paul Luckett

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #BrianOKelley #Scope3 #AppNexus #AdTech #Sustainability #Programmatic #AIAdvertising #OpenStandards #DigitalCarbon #MediaInnovation #AgenticAI #PublisherTech #AdOperations #FutureofMedia #AdContextProtocol

Media Tech Talk #005 - Ben Pheloung (Mantis)

Ben Pheloung - General Manager at Mantis, the AI brand safety and contextual advertising platform used by Nine Entertainment, LADbible Group and Reach PLC - joins Daevid Richards and Paul Luckett to discuss the future of contextual targeting, and how AI is helping publishers reclaim blocked inventory, improve transparency, and build trust with advertisers in a post-cookie world.

In this episode:

(00:00) - Intro and Mantis overview

(02:20) - How AI reads pages for brand safety & context

(05:05) - Real-world examples: The Independent & “safe hard news”

(07:10) - Fixing keyword misfires like “chicken breast” and “shoot out”

(09:25) - The evolution of contextual vs verification vendors

(13:50) - Can AI make contextual tools obsolete or democratise them?

(16:30) - Video and broadcast AI challenges + Nine partnership

(24:29) - Data feeds and how publishers use Mantis signals

(31:32) - Transparency & custom brand safety profiles

(44:30) - AI roadmap and next-gen publisher tools

Guest: Ben Pheloung - General Manager, Mantis | https://www.mantissolutions.com | https://www.linkedin.com/in/ben-pheloung-2a0b302b/

Hosts: Daevid Richards & Paul Luckett

🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #BenPheloung #Mantis #AdTech #BrandSafety #ContextualAdvertising #NineEntertainment #ReachPLC #Programmatic #AIinAdvertising #DigitalPublishing #Transparency #PublisherTech #MediaInnovation #AIContextual #AdOperations #MediaTechnology

Media Tech Talk #004 - Tony Abrahams (AI-Media)

Tony Abrahams - Co-Founder and CEO of AI-Media, one of Australia’s most successful media technology exports - joins Daevid Richards for a conversation about the evolution of accessibility in media, the power of AI-driven captioning, and what it takes to build a global company at the intersection of technology and inclusion.

In this episode:

(00:00) – Introduction & the question that started AI-Media

(02:00) – Meeting Foxtel and pitching accessibility as opportunity

(06:00) – The science behind why captions improve comprehension

(07:00) – Launching live captioning and Facebook partnership

(10:00) – From respeakers to real-time AI captioning

(12:00) – “AI is like water” – the ubiquity and economics of automation

(14:00) – Founding leap of faith and early partnerships

(16:00) – Co-founders Alex Jones & Leonie Jackson’s impact and legacy

(18:00) – Regulation, inclusion, and Australia’s accessibility advantage

(20:00) – The EEG acquisition and building global infrastructure

(26:00) – Shifting from human to AI-driven models

(28:00) – Lexi Voice: the “Babel fish” for real-time translation

(32:00) – The power of being closest to the data

(33:00) – Scaling Lexi products worldwide

(36:00) – Balancing innovation and responsibility

(37:00) – Introducing Lexi AI and internal “dogfooding”

(39:00) – Leonie Jackson’s message: accessibility benefits everyone

(41:00) – Closing reflections

💬 Guest: Tony Abrahams - https://www.ai-media.tv | LinkedIn: https://www.linkedin.com/in/tonyabrahams/

Host: Daevid Richards & Paul Luckett (Paul was unable to make this episode)

🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #TonyAbrahams #AIMedia #AccessibilityTech #Captioning #AdTech #MediaTechnology #AI #BroadcastTechnology #DigitalInclusion #SpeechAI #Automation #MediaInnovation #AustraliaTech

Media Tech Talk #003 – Ari Paparo (Marketecture Media)

Ari Paparo - founder of Markitecture, former CEO of Beeswax, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins Daevid Richards and Paul Luckett for a deep dive into how Google came to dominate ad tech, what the DOJ trial could change, and how AI is shaping the next phase of media automation.

In this episode:

(00:00) – Origins at DoubleClick & creating VAST0

(07:00) – The rise of RTB and AppNexus

(12:00) – Building Beeswax and the Bidder-as-a-Service model

(20:00) – Launching Marketecture & making ad tech make sense

(27:00) – AI hype, fatigue, and where the value really is

(33:00) – The DOJ vs Google AdX/GAM trial explained

(46:00) – Yield: the inside story of Google’s dominance

(56:00) – Lessons for publishers, platforms, and the open web

💬 Guest: Ari Paparo – https://markitecture.tv | https://aripaparo.com

Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance - https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BB/

Hosts: Daevid Richards & Paul Luckett

🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #AriPaparo #AdTech #Markitecture #Programmatic #DigitalAdvertising #Beeswax #Yield #GoogleAdTech #PublisherTech #AIinAdvertising #DOJTrial #AdOperations #MediaTechnology

Media Tech Talk #001 - Jonas Jaanimagi (IAB Ausralia)

In our debut episode, Jonas Jaanimagi - Technology Lead at IAB Australia and one of the most recognisable voices in Australian ad tech - joins Daevid Richards and Paul Luckett for a wide-ranging conversation about the evolution of the IAB, the role of open standards, and how AI is reshaping the publisher ecosystem.From startups in London to steering industry collaboration in Australia, Jonas shares lessons on leadership, innovation, and why curiosity and connection have been the driving forces behind his career.

In this episode:

(00:00) – Welcome & the origins of Jonas’s IAB journey

(02:20) – Lessons from startups, mentors, and leadership

(05:45) – Inside the IAB: measurement, standards, and collaboration

(10:00) – The rise of AI and the new publisher challenge

(16:20) – Networking, connection, and building industry community

(19:50) – How IAB Tech Lab drives global standards

(24:10) – Translating complex tech for real-world understanding

(30:10) – AI crawlers, content control & monetising the bots

(35:50) – The future of connected TV and live event ad delivery

(44:20) – Lessons from old-school broadcast to today’s automation

(46:30) – Mentorship, curiosity, and advice for the next generation

💬 Guest: Jonas Jaanimagi – https://iabaustralia.com.au | LinkedIn: https://www.linkedin.com/in/jonasjaanimagi/

Hosts: Daevid Richards & Paul Luckett

🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #JonasJaanimagi #IABAUS #AdTech #DigitalAdvertising #AIinMedia #PublishingInnovation #Programmatic #MediaTechnology #OpenStandards #ConnectedTV #PodcastLaunch