We wrap up our week of Superfront specials with Nectar360. James Chandler is joined by Tom Priestman, Director of Client Services, to talk about the rapid rise of retail media and how Nectar360 is putting customers at the heart of their approach. From leveraging Sainsbury’s and Argos data to unlocking shopper insights, Tom explains how Nectar360 helps brands connect with audiences in smarter and more effective ways.

This episode gives a preview of what to expect at Nectar360’s Upfront session at Media Upfronts, 14-15 October, where retail media, data-driven strategies and customer obsession will take centre stage.

🎟️ See Nectar360 – and all our Superfront partners – at Media Upfronts. Book your ticket today at iabuk.com/upfronts

Hosted on Acast. See acast.com/privacy for more information.