Score More Foot Traffic With an Ideal Spot

Where your shop is located can impact your sales and growth potential. Make sure you get started on the right foot by picking a spot that is primed for success. Join us to unpack the 10 things you need to think about before signing a lease.

You know that real estate mantra, location, location, location?

Well, it applies to retail too. If you want people to stop by your dispensary, you need to find the perfect location for your target audience. A place where they enjoy going or walking by. A spot they can’t help but visit when they’re in the area.

So how do you pinpoint that perfect storefront? With so much to consider and plenty of red tape surrounding your license, it’s crucial that you do your due diligence when seeking out your ideal dispensary location. Join us to learn what needs to be top of mind when touring possible locations.

During our 30-minute webinar, you’ll learn:

• Why location is integral to your success

• Which 10 things you need on your must-have list

• What you can negotiate on—and what you can’t

If you’re looking to lease a space for a dispensary, wait until you watch this webinar!

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How people feel when they visit your store impacts whether they’ll bother to leave you a review or shop with you again. If you want to develop loyalty and score 5 stars for your service, then tune in to hear our top tips for creating a customer experience that gets people to come back time and time again.

Consumers have more options than ever before. If you want to convert them into loyal customers, you need to offer them a customer experience they won’t find elsewhere.

Not only will it get you more sales, but it could even boost your local SEO.

How?

Because your Google reviews are a crucial ranking factor for local searches—and happy customers are the best source of 5-star reviews.

Score yourself a spot in the local 3-pack by creating an enjoyable shopping experience and encouraging your customers to review your dispensary.

During our 30-minute webinar, you’ll learn:

• Why reputation management matters

• What consumers want from retailers

• How you can improve your in-store experience

• Top tips for getting more reviews

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Spy on the Competition: Start Using These Cannabis Market Research Tips Today: Check Prices, Ads & More!

What your competitors are doing can impact your bottom line. Don’t get outsold! Use our cannabis market research tips to learn their secrets and get ahead.

Dispensary espionage?

Not quite.

Understanding what the competition is doing is simply Business 101. Staying on top of the current business climate and understanding the market in which you’re operating is crucial for ensuring you’re maintaining a competitive edge and setting yourself apart from the competition.

So how can you do this?

If you want boost your product listing and provide competitive pricing to entice customers to choose your dispensary, make sure to tune in!

During our 30-minute webinar, you’ll learn:

• What you should be looking for

• How to access crucial information about your competitors

• Why you need to regularly check and use this data

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20 Must-Know Advertising Terms to Demystify Your Digital Ads:

Learn These Terms to Better Capitalize on Your Ads

We know that digital advertising can be confusing. Don’t let the different terminology stop you from investing in some of the most profitable advertising channels!

Join us as we cover the top 20 cannabis advertising terms you need to know to understand the online advertising landscape and confidently invest in your dispensary’s future.

Have you ever sat through a digital advertising pitch and walked away more confused than when it started?

Don’t let the marketing mumbo-jumbo stop you from taking advantage of high-ROAS channels!

Decode them with us and get ready to watch your revenue soar.

During our 30-minute webinar, we’ll be sharing twenty of the most important cannabis advertising terms and providing insight into why they’re so crucial so your next marketing meeting is a successful one.

Don’t miss it!

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88% of searches for local businesses on a smartphone either call or visit the business within 24 hours. If you don’t show up in those searches, you’re losing sales!

Rank higher and show up when it counts with a robust local SEO strategy for your dispensary. Sign up for our latest webinar to learn what your marijuana local SEO strategy needs to include.

Whether you’re a one-store dispensary or a multi-state operator, having a local SEO strategy in place is crucial for ranking for location-specific and “near me” search terms. These types of searches are more likely to lead to online sales and in-store visits.

If you want to beat out the competition, you need to rank higher to score those sales.

A local SEO strategy that enhances the expertise, authority, and trustworthiness of your website while improving the optimization of crucial off-site SEO factors can help you climb the search rankings and get your dispensary in front of potential customers when it matters.

During our 30-minute webinar, you’ll learn:

• Why local SEO is so important for connecting with customers

• The crucial SEO factors you need to focus on

• How to start implementing your new strategy

This is one webinar you won’t want to miss!

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Get More Online Orders: Make Sure Your Website Has These 11 Things

Improve Conversions & Increase Your Revenue!

Your website is your digital storefront. Make sure it’s working for you! Join us as we talk about the 11 components you need to convert more visitors into customers.

A bad website can turn customers off and drive them to your competition.

Too many dispensaries still think that cannabis sells itself and they fail to invest in a quality website and digital advertising.

But cannabis is a product, and consumers have a variety of choices. If you want to be their number 1, then you need to capture their attention with a user-friendly website that looks goods and drives conversions.

Make sure yours fits the bill. Check out our latest webinar and learn:

• The pages your website must have to draw more traffic

• Everything you need to include on your webpages

• How to quickly get a pre-optimized website off the ground

Don’t miss this free webinar!

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SEO Success: The 10 KPIs You Need to Track to Succeed

Track These & Watch Your Sales Grow

Tracking provides you with the insight you need to make sound business decisions and propel your growth. Make sure you’re tracking what matters. Join us to hear the 10 SEO KPIs you need to be monitoring to get more people to your website and dispensary menu.

When you don’t measure your progress, you’re less likely to hit your goals. Knowing where your dispensary stands when it comes to SEO can help you get more people to your website and your menu.

How?

By continually monitoring the effectiveness of your cannabis SEO strategy, you can test different tactics and make changes that help improve your rankings and increase your conversion rate.

If you don’t measure the right metrics, then you risk dropping in Google rankings and stagnating sales. Don’t let this happen to you! Make sure you understand what to watch for and how those KPIs can affect your bottom line.

During our 30-minute webinar, you’ll discover:

• Why SEO is such a crucial part of your advertising strategy

• The platforms you need in place to measure your SEO efforts

• 10 KPIs that will clue you in to what’s happening with your organic traffic and optimization

This is one webinar you won’t want to miss!

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Options are great, but when it comes down to picking which ecommerce menu is going to help you reach your revenue goals, choosing between the various platforms can be a mind-numbing experience. Join us as we help you decode the sales talk and pick your ideal menu to get your online sales off to the right start.

Choosing the right dispensary menu can have a huge impact on your sales and your ability to track the effectiveness of your advertising efforts.

With so much on the line, it’s crucial that you consider all the options and compare and contrast them to uncover which will help you meet your goals.

But who has the time to sort through all of the options on the market?

With our list of questions, you can narrow down your options without spending days sifting through one-sheeters and speaking to sales reps.

During our 30-minute webinar, you’ll learn:

• The value of an e-commerce platform and what it can mean for your dispensary

• The questions you should be asking to unlock the right dispensary for you

• Why revenue attribution is so important when choosing a menu

This is one webinar you won’t want to miss!

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73% of Americans say they prefer direct mail from their favorite brands because they can read it when they want. Take advantage of this and get your message in front of cannabis lovers to increase your sales.

The Direct Marketing Association reports that 79% of Americans will act on direct mail immediately, while only 45% will act on emails.

That means you have a better chance of converting a reader into a customer with a skillfully created cannabis direct mail advertising campaign than an email campaign.

Why?

Well, for one, consumers still tend to trust physical mail more than email. There’s just something about the tangibility of a beautiful mailer.

Make the most of the advertising options available to dispensaries and create a cannabis direct mail advertising campaign that drives traffic to your website.

During our 30-minute webinar, you’ll learn:

• Why direct mail campaigns are still effective

• How to maximize your campaign to drive more people to your website

• What you need to get started on your first campaign

This is one webinar you won’t want to miss!

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Your website is crucial for sharing information with your customers, but how do you know what information they want? Tune in for our latest webinar to learn how to uncover the topics your customers want to read about and our top cannabis content marketing tips.

WordPress users produce about 70 million new posts and 77 million new comments each month.

That’s a lot of content.

Unfortunately, that doesn’t mean that those posts are being read.

If you want to capture your customers’ attention and get them reading your blog posts and educational pages, then you need to develop a strategy that ties into their needs and wants.

Join us for our webinar and discover how to do just that!

You’ll learn:

• Why cannabis content marketing matters for SEO and sales

• 15 tips to supercharge your content creation

• How to regularly get quality content on your site (without the work!)

This is one webinar you won’t want to miss!

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