Growth doesn’t come from another hack; it comes from doing the right work in the right order. We sit down with Matthew Stafford of Build Grow Scale to explore the deceptively simple idea that changes everything: information is everywhere, but focus is scarce. Matthew takes us from his 23-year run in commercial concrete to a breakout Teespring campaign and into the data-driven system that helped brands in supplements, apparel, kitchen goods, and digital products add millions in revenue by fixing what actually blocks conversions.

We pull apart why most sites convert only 2–3% of visitors, how adding just two or three more buyers per hundred can double revenue without touching ad spend, and why the “laptop lifestyle” sells a lie: the best companies don’t hide behind email blasts—they talk to customers, publish helpful content, and keep a phone number visible. You’ll hear a practical framework for matching your messaging to real buying stages (unaware, problem aware, solution aware), the often-ignored 90-day window where 80% of buyers convert, and the small set of metrics that matter when you’re moving from $10K to $100K per month.

AI shows up as the great accelerator, not the great replacer—supercharging analysis, pattern-spotting, and testing so lean teams make better calls faster. We cover free resources and low-friction audits (“date before marriage”), why owning your audience beyond social platforms protects your funnel, and the operational difference between scaling physical versus digital products. If you’re choosing a niche, Matthew’s pick may surprise you: pets—where emotion and spend meet, and where thoughtful research beats reinvention every time.

If this helps you think clearer about your funnel, subscribe, share with a friend who’s scaling, and leave a quick review to tell us which optimization you’ll test first.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

Stop waiting for the “right time.” Raj Singh—longtime builder, repeat founder, and now VP of Product at Mozilla—joins us to unpack how real momentum starts when you ship something imperfect and let the market reshape it. We dig into his path from early consumer apps to an acquisition by Mozilla and the creation of Solo, an AI-powered website builder designed specifically for service providers like tutors, therapists, coaches, and contractors.

Raj explains his “jello in motion” approach to product discovery, why you learn small things from small audiences and big things from big ones, and how AI turns non-technical founders into effective prototypers. Instead of chasing precision use cases on day one, he targets 95% problems where AI can draft, humans can edit, and outcomes improve fast. That’s the backbone of Solo: generate a credible first version of a site in seconds, then refine the copy, layout, and local signals to start winning leads.

We also explore the strategy behind making websites free, the legacy pricing that no longer fits modern cost structures, and how business model innovation can drive adoption when ad spend doesn’t. Raj shares practical growth tactics—programmatic SEO, AEO on trusted UGC platforms, product-led collaboration loops—and previews adjacent tools on the roadmap: automated bookkeeping, simple newsletters, and AI reception for missed calls. Finally, we zoom out to the browser’s comeback as AI-native search, agentic workflows, and synthetic content reshape how people use the web—and why Mozilla’s mission matters more than ever in that future.

If you’re a solopreneur or small business owner looking for leverage, or a builder stuck in “AI tourism,” this conversation will help you choose a current, prototype your vision, and start shipping. Subscribe, share with a friend who’s been sitting on an idea, and leave a review to tell us what you’re building next.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

Want to win premium customers and sleep better at night? We dig into how going an inch wide and a mile deep beats boiling the ocean—especially when you pair focused strategy with agentic AI that does real work. Our guest, John Long of thynk.ai, traces an unexpected journey from real estate and HVAC to machine learning and sales orchestration, showing how clarity of purpose turns scattered efforts into compounding momentum. Along the way, we break down the anatomy of a working AI agent: natural conversation on calls and text, fast persona tuning, clean handoffs, and tight integrations that check inventory, quote prices, schedule appointments, and follow up for reviews.

The story gets concrete inside a single vertical: autoglass. John explains why answering first is everything in service businesses, and how replacing IVR mazes with an always‑on, brand‑voiced agent changes conversion math for solo operators and multi‑location teams alike. We talk about the real wins—hours returned to evenings with family, CSRs freed to greet customers and handle edge cases, owners who stop chasing missed calls—and the leadership discipline that enables them: pick a niche with enough mass, say no to distractions, and build so deeply that customers feel understood before they speak. That’s how you earn loyalty and command premium pricing without apology.

We also tackle adoption pitfalls. Off‑the‑shelf tools can be a great demo and a painful implementation. The difference is orchestration and outcomes: define the endpoint, map the journey, and integrate the stack so conversations translate into booked work. Think “Iron Man suit” for your team—technology that multiplies strengths while it takes on the repetitive, time‑sensitive tasks that fragment attention. Don’t fear the future; run at it with intent. If this conversation helps you rethink your ICP or your front office, share it with a friend, subscribe for more candid playbooks, and leave a review to tell us what you’d automate first.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

The digital marketing landscape is shifting dramatically, and Ethan Monkhouse is at the forefront of this revolution. As co-founder of Naviro, he's democratizing access to sophisticated marketing strategies that were once the exclusive domain of those who could afford $5,000+ monthly agency retainers.

During our conversation, Ethan reveals his journey from a computer science background to marketing innovator. His entrepreneurial spark ignited when, as a teenager, he built websites for local restaurants and small businesses in his hometown. What began as free website development evolved into paid content creation services—an early lesson in value delivery that would later inform Naviro's business model.

The breakthrough moment came with recent advances in artificial intelligence. "We can now make inferences off qualitative data," Ethan explains, describing how this technological leap finally allowed marketers to measure the impact of organic content with unprecedented precision. This capability forms the foundation of Naviro's platform, which creates digital replicas of brands—capturing everything from values to linguistic patterns—to generate authentic content that mirrors the brand's unique voice.

Ethan shares counterintuitive discoveries about content engagement, revealing that the most compelling content often features a personality type opposite to the audience consuming it. This natural "pattern interrupt" creates friction that drives deeper engagement—challenging conventional wisdom about content creation.

For creators concerned about monetization with small audiences, Ethan offers valuable perspective: "It doesn't matter how many followers you have; that will come with consistency." He emphasizes that accounts with just a thousand followers can sometimes generate more revenue than those with millions by focusing on driving specific actions rather than passive consumption. This approach transforms listeners or viewers into active participants who engage with additional resources or make purchases.

Whether you're a student preparing for the AI-transformed workplace, a small business owner looking to maximize your marketing efforts, or a creator trying to monetize your passion, this episode delivers actionable insights that will help you thrive in the evolving digital landscape. The future belongs to those who understand that success isn't about impressing people with your content—it's about making them feel seen.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

Trevor Nolan takes us behind the scenes of the digital infrastructure powering our connected world. Drawing from his 11-year career at Amazon and recent transition to Axon, he reveals the complex systems enabling everything from same-day package delivery to voice assistants that transform our homes.

The conversation explores how Amazon approaches hardware development not as a primary goal but as a necessary tool for delivering exceptional services. Kindle emerged from the desire to deliver books anywhere in 60 seconds, while Alexa aimed to create more natural shopping interfaces. This "falling into hardware" strategy has proven remarkably successful across Amazon's expanding ecosystem of connected devices.

Project management emerges as a critical theme, with Nolan explaining Amazon's distinctive "working backwards" methodology. Starting with hypothetical press releases and addressing potential roadblocks before determining minimum viable products, this disciplined approach enables teams to maintain customer focus while making necessary trade-offs during development. The goal? Continuous customer delight - a principle that drives innovation across Amazon's diverse product lines.

Perhaps most fascinating is Nolan's move to Axon, where technology takes on a profoundly human-centered mission: protecting life. As developers of tasers, body cameras, and evidence management systems, Axon aims to create safer communities by providing law enforcement with non-lethal alternatives and reducing administrative burdens. Their moonshot goal - reducing gun-related deaths between police and civilians by 50% within seven years - represents technology's potential to address critical societal challenges.

Whether you're interested in the infrastructure behind the digital services we use daily, seeking insights into project management at scale, or curious about technology's role in public safety, this episode offers valuable perspective from someone who's helped shape these transformative systems. What technologies might we create when we combine innovation with passion for improving lives?

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

What if AI could be more than just a tool—what if it could become your thought companion, helping to extract and refine the ideas already in your head? In this fascinating conversation, Brad Moss, founder of Enhanced AI, reveals how his journey from video game development led to creating a platform that empowers anyone to build sophisticated AI agents without coding skills.

Moss introduces a powerful concept: AI as "the right brain of technology." While traditional technology demands precision and operates on exact data, AI excels at pattern recognition and creative generation. This distinction helps explain why many misunderstand AI's capabilities and limitations. Through his platform, Flux Prompt, Moss aims to help users orchestrate multiple AI systems to accomplish complex tasks that would typically require engineering teams.

The discussion explores how AI has evolved from a simple tool into an extension of human thought processes. Rather than replacing human creativity, well-designed AI systems amplify it by handling routine tasks and helping organize ideas. Moss shares practical examples of professionals using his platform to reverse-engineer competitor brand profiles and develop marketing materials that outperform traditional approaches.

For students and professionals navigating this AI-first landscape, Moss emphasizes understanding patterns and frameworks. Since AI fundamentally operates on pattern recognition, those who can effectively communicate frameworks will excel at guiding AI to produce meaningful results. The conversation also addresses privacy concerns, distinguishing between consumer-facing platforms and more secure API implementations.

Ready to build your own AI agents? Try FluxPrompt and discover how orchestrating AI systems can transform your productivity and creative output. Special discount available for Mediascape listeners!

https://enhanced.ai/fluxprompt/

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

What happens when your career path takes unexpected turns? For Jason Brigham, founder of a successful digital marketing agency, the journey from computer science to hospitality to digital leadership reveals powerful lessons about adaptability in an ever-changing landscape.

Brigham candidly shares the pivotal moments that shaped his professional evolution—from abandoning his initial computer science career track to pursue the more social, creative environment of hospitality, to eventually finding his sweet spot in digital marketing. These transitions weren't just about professional satisfaction but aligned with personal milestones like marriage and becoming a parent.

The conversation takes a fascinating turn when exploring artificial intelligence's role in digital marketing. Contrary to popular fears, Brigham argues AI enhances rather than replaces human creativity: "It's never going to take over your creativity. It's never going to take over the insight and experience that you have." His practical advice on AI adoption emphasizes experimentation, knowledge-sharing, and maintaining critical thinking when evaluating AI outputs—valuable guidance for professionals at any career stage.

Perhaps most illuminating is Brigham's perspective on workplace culture post-pandemic. As his agency embraced a remote-first approach with hybrid options, he discovered something unexpected—many young professionals crave at least some in-person experience, fearing they'll miss crucial socialization and mentorship opportunities in a fully remote environment. This insight challenges common narratives about workplace preferences and highlights the importance of offering choice rather than one-size-fits-all solutions.

Ready to expand your digital marketing horizons? Listen now for Brigham's compelling call to think globally, embrace curiosity, and approach career development with an open mind to possibilities beyond traditional paths. Whether you're just starting your career or looking to navigate industry changes, this conversation offers both practical wisdom and inspirational perspectives.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

Discover the fascinating intersection of tech marketing and sustainable travel with Patrika Elise Cheston, founder of a marketing agency focused on guiding startups through various funding stages. Patrika's unconventional career journey—beginning with aspirations to become a news anchor before finding her place in the startup ecosystem—offers valuable insights for anyone feeling constrained by traditional corporate structures.

Patrika reveals her distinctive approach to marketing startups at different stages, emphasizing founder storytelling for early-stage companies seeking investment, while shifting toward customer benefits as products mature. "People think about how many features they can add to a product," she explains, "but it's always about the story and the connection, whether you're just starting out or about to IPO."

The conversation takes a delightful turn when Patrika shares her most memorable marketing campaign—parking a colorful food truck serving funnel cakes and fried Oreos outside a stuffy financial regulations conference. This creative, low-budget approach generated more meaningful connections than competitors spending hundreds of thousands on conventional tactics, proving that understanding human nature transcends B2B and B2C divisions.

As a woman in tech, Patrika candidly discusses the challenges of gender bias in the industry and her strategies for addressing these situations directly while supporting other women. Her powerful advice for women entering tech centers around a simple but profound question: "Why not me?" This mantra has helped her overcome self-doubt and pursue opportunities despite obstacles.

The episode also explores Patrika's parallel passion for sustainable tourism—born from childhood travels with her father—which has evolved into helping local tourism businesses market themselves authentically. Her upcoming podcast "Destination Journey" will further explore creative and responsible travel experiences that connect travelers with local communities in meaningful ways.

Whether you're marketing a startup, navigating a male-dominated industry, or seeking to make travel more responsible and accessible, Patrika's journey offers practical wisdom for creating authentic connections in our increasingly digital world.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

"We're in the between times – not fully in the future, but no longer in the past." These words from Ben Tasker, Dean of AI at a leading university, capture the transformative moment we're experiencing as artificial intelligence reshapes education and work.

In this eye-opening conversation with host Anika, Ben shares his remarkable journey from healthcare administration to data science to educational leadership. Through compelling stories about using data to improve cancer screening in rural Maine and developing algorithms to boost student success, Ben illustrates how AI can solve human problems while emphasizing human connection.

The traditional educational model faces unprecedented disruption as information once disseminated in classrooms becomes instantly accessible through AI tools. This reality forces a fundamental shift from time-based degrees toward skills-based learning focused on what you can do rather than how long you spent studying. According to the World Economic Forum, one billion people will need upskill or reskill by 2030, developing both technical AI capabilities and uniquely human qualities like empathy and leadership.

For institutions, this means creating flexible learning pathways through micro-credentials, badges, and shorter courses that stack into larger qualifications. For individuals, success requires developing a personal learning plan and building your brand. The good news? Getting started with AI doesn't require complex mathematics – simple experiences using free LLM tools can build familiarity and confidence.

Whether you're a student, educator, or professional navigating these "between times," this episode offers practical guidance for thriving in an AI-transformed world. Take your first step today by creating your learning plan – when written down, goals become 76% more likely to happen – and begin your AI journey with simple experiments that demonstrate the technology's potential.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

Catherine Connelly's remarkable journey began at age 15 when she and her siblings created a digital yearbook website to make friends at their new high school. What started as a simple solution to a teenage problem evolved into a social platform that would eventually sell for $500 million.

During our conversation, Catherine shares how despite having no coding background, she and her siblings built their platform by using Google to answer every question they had about website development—from "how to buy a domain name" to creating specification sheets for developers. This resourcefulness, combined with early exposure to entrepreneurship through her older brother's success, gave her the confidence to pursue her idea without waiting to acquire all the necessary skills first.

The evolution of her platform offers fascinating lessons in adaptation and growth strategy. When their initial plan to expand high school by high school didn't work, they pivoted to acquiring viral quizzes that brought users from MySpace and AIM. Later, they rode the Facebook app wave before successfully transitioning to mobile and eventually pioneering livestreaming features with virtual gifting economies years before they became mainstream.

What's particularly striking about Catherine's story is her perspective on success and work environments. After leaving the company she built for 18 years, she authored "Designing Success," which explores how anyone can create environments where they can thrive without burning out. She challenges us to define success on our own terms—not just through career achievements but through family, community involvement, and personal well-being.

Whether you're an aspiring entrepreneur or someone seeking better balance in your career, Catherine's parting advice resonates deeply: "Just go for it. Waiting until you feel ready is often waiting too long." Through her newsletter "Growing Up Startup" and monthly office hours, she continues to share wisdom that helps others design their own paths to success.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.