#MediaSnack

#MediaSnack Ep. 91: Facebook Bigger Than Census? WRONG! by ID Comms

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving.First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen Brookbanks, COO at Hearts&Science and Kelly Colbert, VP Social media at US Banks.For him the most interesting questions were around agency evaluation. These indicated that brands are moving away from purely looking at the commercial elements, but also testing agency capabilities and cultural fit.Next, Tom talks about the keynote from Marc Pritchard. It was very quick, almost impatient, as if he was briefing the attendees, rather than delivering a speech.Essentially his message was that we’re all in this together and everyone needs to take action. Don’t be put off by “head fakes" – his sporting analogy for rubbish excuses not to take action. For more details of Marc's keynote, read here http://blog.idcomms.com/the-week-that-changed-media-forever.The audience of US marketers were clearly enthused by the presentation and when attendees were asked if they were going to take action, all the advertisers raised their hands.Pritchard’s pressure is clearly starting to have an impact but there was also a note of caution from the CEO of the MRC. Despite Google and Facebook saying they are open for the audit, the process of accreditation could take some time. In short it is too early to get excited.Finally, Tom and David announce their next #MediaChange webinar on March 15 – 3PM GMT 11AM ET. The webinar will discuss the results of ID Comms’ 2017 Global Media Thinking survey which highlights the perceived failures of advertisers take a lead on media and of agencies to offer media neutral planning.Sign up here http://content.idcomms.com/webinar-id-comms-strategic-media-thinking

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.

Listen to find more about:
- Lauren's experience in the industry and what is she most proud of professionally
- What she sees are the industry's biggest challenges and how we might address them
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Lauren here.

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#MediaSnack​ Meets is an interview with the curious media professionals who are reshaping the global industry.

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The Battleground For Scope #MediaSnack Ep. 149 by ID Comms

On this week’s special #MediaSnack, Tom has a new co-host, Bob Liodice, the long-standing CEO of top US marketing trade body The Association of National Advertisers.

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

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My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer

You can find Christine here:   / christine-guilfoyle 

#MediaSnack 117: Agency Group Revolution! by ID Comms

#MediaSnack 113: Media Transformation by ID Comms

#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's Media Transparency Report by looking at another area of significant change, this week we are looking at Media Talent. We consider whether brands have heeded the ANA's recommendations and installed senior media leadership (such as the Chief Media Officer, per Bill Duggan's article in AdAge). How have agency structures and hires changed in the last 12 months? We also report on the launch of a new LinkedIn Group called The Chief Media Officers (get in contact for an invitation to the group, meet your peers and join the discussion). The Group is dedicated to advance the definition and profile of media leadership. David reports on what he's seeing in major media agency pitches and if agency talent is shining through or being lost somewhere. Finally, Tom and David consider what kind of agency talent the big consulting firms might be eyeing up as they move more into the media buying space.