#MediaSnack

On this week's #MediaSnack we are joined by Mark Finney - newly appointed Director of Media and Advertising at ISBA. Mark talks about the important role ISBA play in championing the key immediate and future facing issues concerning the advertising community in the UK. Mark shares his perspective on the main initiatives that he has inherited from his predecessor, the legendary Bob Wootton and also highlight the topics that he's looking forward to addressing in the future.Next, we couldn't resist discussing the recent launch of the new ISBA Media Framework Agreement. This media contract template attempts to provide greater protection to ISBA members in their contractual dealings with their media agency partners, it will looks to redress the balance in favour of the brands. Here at ID Comms we are excited to have been part of the working group who contributed to this new agreement and look forward to improvements in media transparency as a consequence of it being implemented.Finally, we discuss the upcoming ANA Financial Management conference in Florida next week, and whether the ANA will have any new juicy bits of information to share with the industry regarding the rebate investigation that has recently concluded.

A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently?

Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive.

But these days as the pools have shrunk, have advertisers found more effective measures? Especially as more media investment is traded in biddable media, what's the right solution?

RELEVANCE and CONTROL are key to generating the optimal outcomes.

#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

Cindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to reinvent WPP’s future.

In this episode of #MediaSnack, Tom and David unpack what Cindy’s leadership could mean for advertisers, agencies, and the broader media landscape. They explore whether WPP can transform into a more agile, AI-powered powerhouse — or if this is a setup for a future acquisition. Plus, they share actionable advice for brands on how to renegotiate agency terms and future-proof their operating models in this shifting environment.

Timestamps
 00:00 – Cindy Rose takes the helm at WPP
 04:10 – Why WPP is vulnerable — and undervalued
 09:32 – Can Cindy drive real transformation?
 15:05 – Breaking silos and rebuilding talent
 20:48 – What advertisers must do right now

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Want to stay ahead in media? Visit https://www.idcomms.com

Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel.

John Coyne: https://www.linkedin.com/in/coynejohn/

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

We bring this week’s #MediaSnack from Cannes in the South of France where David and Tom are attending the annual Festival of Creativity, which gathers some of the world’s leading marketers and executives from the world’s leading agencies and vendors. It was historically an advertising festival but in the last decade has been overrun somewhat by big spending media and technology companies. We broadcast from the beachside Cabana of the International Advertising Association (IAA), the sun is shining and the dark clouds that had been gathering over the media industry recently have definitely been left at home. https://www.youtube.com/watch?v=5pREKAnwlqoThis allows for more positive, collaborative and unguarded conversations on the sensitive issues facing the industry. We highlight the important role Cannes plays to bring together the industry to celebrate good work (for only around 10% of the time) and engage in meaningful and different conversation with many different people you don’t typically get to talk with in the same way. We had the opportunity to talk with many senior client, agency and vendor leaders about the challenges and opportunities for the global media industry. #RebateGate was being talked about a lot, but the tone of the conversations has changed in most cases (thanks to Cannes), becoming less emotional and more open, sensible and rational. We announce the publication of the ID Comms 2016 Global Media Talent Report and talk to agency leader Toby Jenner, Global Chief Operating Officer of Mediacom about his agency’s approach to identifying, motivating and retaining the best industry talent. We discuss some of the findings and consider the current state of advertisers’ media capabilities and how that might need to evolve over time. http://idcomms.com/global-media-talent-report/ Finally we discuss the launch of the largest UK media review of the year. Communications groups BT and EE merged in early 2016 and currently split their media planning and buying across two GroupM companies (Maxus and MEC respectively). The combined account is worth £160m in billings and will be a big prize for the winner. We understand giants WPP, Publicis and Omnicom have been invited to fight it out.

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study

The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.

The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”

The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.

With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.

There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.

On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to welcome special guest Brad Moranchek, Sr. Director of Global Media at Kimberly Clark and one of the brand leaders who participated in the study.

We answered questions advertisers have about the report findings and got a closer look at how this study helped inspire change at Kimberly Clark.

We also gave steps advertisers can take to discover how much of that $22 BILLION pie could be theirs for the taking!

Download the full ANA report for FREE HERE.

At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com

#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms

What does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

My guest for this episode is Kirk McDonald - CEO of GroupM, North America, one of the world’s largest media agencies.

We ask:
1. Tell us who you are and what you do?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

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#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms

Mark Read should RESIGN Ford - #MediaSnack 131 by ID Comms