Mediavine On Air

Content creators, do you ever feel like Google hates you? The logical part of you knows this probably isn’t true but you keep getting the sensation that the latest algorithm shift was specifically designed to decimate your traffic?

If you can relate, this episode of Mediavine on Air is for you!

We were joined in spring 2021 by Mediavine CEO Eric Hochberger, along with Nora Schlesinger, CEO of Growth Machine, which is an SEO-focused content marketing agency linked in our show notes. Basically, two SEO powerhouses, totally at our disposal for an hour and we got INTO it.

We talked keywords, links, site structure, algorithm shifts, analytics, Page Experience, basically anything and everything under the SEO sun. 

Helpful Resources

Link Handout filled with resources related to the liveAhrefs — An SEO resource recommended by NoraSEO Like a CEO — A blog series on how to improve a website's search engine optimization (SEO)

Transcript

[MUSIC PLAYING] JENNY GUY: Howdy, friends. Welcome to Teal Talk. I'm Jenny Guy. I'm the director of marketing for Mediavine, and with you as always as your host for the show, which is all about the business of content creation.

It is March. Y'all, I don't know how that happened. And even though I keep seeing the memes-- I don't know if you guys have seen them, the ones that are "How can it be March 2021 when it is still March 2020?" Because that is exactly how it feels continuously to me. I know, though, that it is almost midmonth. And so it's a little bit delayed. But since this is our first time together, I'm going to ask, did the month start out like a lion or like lamb for y'all? Tell me and let me know.

I talked a little in the last show about this, about how this spring feels special to me for a number of reasons. And that is continuing on as March goes on, I'm pleased to report. And it's not only because we are inching closer to May and all of those NSYNC memes that never fail to crack me up, the Justin "It's going to be May" cracks me up every year. It never gets old.

But there's the longer days. There's the nicer weather. We've got the vaccine distribution happening. I am feeling cautiously optimistic for the first time in a while. So how are you guys doing out there? Tell us in the comments. Are you are you feeling optimistic about the spring? Does it feel different for you? Let us know.

And while we are checking in with each other on the start to our spring, let us also check in on everyone's feelings with respect to our favorite acronym as content creators, and that is SEO. If you create digital content, there's no way you haven't heard it. I have personally heard it so much that it sometimes loses its meaning for me. It's like when you say a word over and over and over again, and then it stops meaning things.

But the reason for that constant bringing up of SEO is its importance. Simply put, SEO is make or break for digital businesses. But for many of us, SEO is murky, and Google algorithm shifts can seem downright malicious if you don't know what the heck is going on. So there is definitely a reason people pay thousands of for courses and audits from experts, but the question we're here to answer today is, does it have to be hard? How can we keep the Google gods happy and ourselves sane?

And that is where my two guests from today come in. I'm about to introduce them. But while I'm introducing them, answer me this in the comments, please. On a scale of 1 to 10, how would you rate your SEO expertise with 10 being an SEO ninja and 1 being-- Eric and I were having a pretty deep conversation about Teenage Mutant Ninja Turtles before we started. But what is the opposite of a ninja? Or what is better than a ninja? Don't answer those. Answer 1 to 10 if you're good at SEO. 10 being the most confident in your skills, and 1 being I don't know Google or what SEO stands for.

While I'm doing that, let me say hello to my wonderful guests today.

Today we’ll start off with a question: What is the one audience that you own? That’s not subject to algorithm shifts and is one of your greatest assets?

It’s your email list, and if you’re not focused on cultivating it, you’re definitely leaving money on the table in more ways than one.

We originally shot this episode back in April of 2021 with the incredibly savvy Regina Anaejionu. She’s the author of the bestselling content planner, Epic Blog, as well as the founder of Publish Your Thing, an online destination to help authors, bloggers, speakers, and other content creators and experts make the most out of their intellectual property. 

Guys, we packed so much into less than 60 minutes -- from using paid social to grow your list to segmenting your audience and avoiding the dreaded FREE ZONE, Regina covered it all. Enjoy!

Helpful Resources

Link Handout resources shared from the liveNewsletter Lessons You Can Use: 7 Steps to Grow Your Email Marketing PresenceRegina's InstagramRegina's Twitter

Transcript

JENNY GUY: Hello, hello, hello, hello. I'm saying hello to every single one of you. I'm not going to do that. Because that would not be expedient. But I am very, very glad, and wish I could say hi to every single person that's joining us. Because we are so grateful to have you for another week.

It is Thursday, April 8th. Which means it's time for another episode of Teal Talk, the show about the business of content creation. I'm your host, Jenny Guy. How is everyone doing today? Hello, hello.

It is April, which means it's officially spring, and National Card and Letter Writing Month. I was not aware of that before today. Am I the only one that still really loves almost nothing more than a handwritten letter or a card in the mail?

There is just nothing better than something written in somebody's handwriting, with a stamp that you get in the mail. You feel so fancy. It's a lot of fun.

And our 2021 equivalent of that, that you can send to all of your audience, is email newsletters. I know this can be somewhat of a fraught topic, because as content creators, I'm sure that there is not a single one of us who has not heard the-- your email is just so important, because it's the one thing you own.

So who out there has a list? Who out there is sending emails regularly? Who has a list and doesn't know what to do with it? Is email really worth all of the trouble and the expense of the platform? To answer that question, and we definitely will, enter my amazing guest for today.

REGINA ANAEJIONU: is the author of the bestselling content planner Epic Blog, as well as the founder of Publish Your Thing, an online destination to help authors, bloggers, speakers, and other content creators and experts make the most out of their intellectual property. Regina has been interviewed for publications such as Fast Company as an innovative entrepreneur-- infopreneur. I've never heard that one.

After building online schools with over 20,000 students, growing an email list of 50,000 subscribers, and generating more than $1 million in revenue her first few years selling courses and books online. $100,000 in profit coming from a single book, which is amazing. Her mission is to help passionate creators publish more, earn more, and create meaningful change. Regina, welcome to Teal Talk.

REGINA ANAEJIONU:: I'm so excited to be here. Thank you, Jenny. This is like one of my favorite topics, so I'll try to contain my--

JENNY GUY: We're so excited to have you. And I love you. I love that. To hear that.

Because you are passionate about it, and that is very apparent. And I want to-- let's incite some passion in our viewers. Let's get them on the email newsletter train.

Starting with this. Guys, this is a question for all of our audience. Are you currently sending out an email newsletter to your followers? If yes, how often? If no, why not?

Tell us what your pain points are.

Greetings content creators and welcome to another episode of Mediavine On Air, the podcast just for you.

RPM, or revenue per mille, is often mistakenly thought of as the amount or way that a website earns. While this is not the case, RPM is a math equation that provides an overall picture of how your website is performing.

We had two amazing Mediavine publishers on the Summer of Live in 2019, talking about ways they’ve optimized their site and content to maximize their earnings. And since their tips are evergreen, they’re every bit as applicable today as they were a couple of summers ago.

Courtney O’Dell of Sweet C’s Designs and Aimee Shugarman of Shugary Sweets are Mediavine OGs and on top of delivering real talk about earnings, they are also both just a blast to spend time with.Now, let’s make it RAIN!

Helpful Resources

What is RPM — and How Mediavine Calculates it.What is Header Bidding? — Learn how bidding on ads has changed over the years. Ad Revenue By The Seasons — Why does spending differ throughout the year?Google PageSpeed Insights — Check your site speed and site health using this tool from Google!*Since filming this episode, we've found that Jump to Recipe can impact revenue for the better!

Transcript

[MUSIC PLAYING]

JENNY GUY: Hey. It is Thursday. It is the Mediavine Summer of Lives, and I am so excited about today. We are unlocking RPMs with two OG Mediavine publishers. They've been around since almost the beginning. And they are going to give you all their tips, tricks, and and strategies [INAUDIBLE]

So if you guys would go ahead and introduce yourselves first. I'm here with Courtney and Aimee. Courtney, you want to go first?

COURTNEY O'DELL: Sure. I'm Courtney from Sweet C's Designs. And I have been with Mediavine since just after Mediavine started. I think I'm number, like, 75.

JENNY GUY: And Aimee, would you give the same thing?

AIMEE SHUGARMAN: Yeah. I am Aimee from Shugary Sweets. And I have been with Mediavine maybe number six?

[LAUGHS]

So 2014. From the very beginning as well.

JENNY GUY: That's so great. And will you tell me about your blog first? Your brand? Kind of that journey in a nutshell?

AIMEE SHUGARMAN: Sure. So I've been blogging since 2011. And I mainly do sweets. But a few years back I ventured into savory as well. And surprisingly those do much better on Pinterest. So yeah, that's it.

And your blog's name?

Shugary Sweets.

Excellent. And Courtney, same question to you.

COURTNEY O'DELL: Well, I actually started off as a craft blogger. And really quickly branched into food, because everyone has to eat. And I realized I was really lazy, and didn't love doing crafts all the time. So I still do a little bit of lifestyle stuff.

I branched out into a lot of travel stuff. I'm always traveling. And I'm still doing a lot of food. So I have really bad ADD, so my blog kind of does too, and I just kind of-- if I'm into it, I write about it.

JENNY GUY: I really love that, and I'm going to-- so since I have you guys captive for an hour, we're going to talk about RPM. But other things. So I just want to branch out.

Courtney, some people say you have to niche. And you just said, you don't niche at all. So tell me how that works, and what you would say to someone who said you can't niche and be Successful?

COURTNEY O'DELL: I honestly wouldn't worry too much about it. If you don't feel into your blog, nobody is going to feel into it. So I have gone through periods where I'm writing what you're supposed to write. Where you're writing so-and-so copycat recipe, or this, or that, or--

I tried forever to get virals. Just-- I'm not good at that. If my heart's into it, it's not going to happen. I am a lot of things. I'm really bad at being fake.

So you have to be really, really into something. You have to show Google you're an authority on it. And you have to get your readers really excited about something you're excited about.

...

Hey content creator friends, welcome to another episode of Mediavine On Air! Today we’re answering the question: Can you make lightning strike twice?

In other words, once you’ve got one successful website, can you use your expertise to make a second? And third? And fourth?

Karly Campbell of Buns in My Oven and That Low Carb Life and Kristy Still of Mommy Hates Cooking and Air Fryer Fanatics have replicated their success and doubled their fun, and probably stress, with additional websites.

When we originally filmed this episode in winter 2020, we were days away from the pandemic shutdown, making it an especially important time to focus on new revenue streams. But let’s be real: It’s never a bad idea to consider.Karly and Kristy were amazing -- answering all the questions about choosing second site topics, realistic time investment, cross promoting and more.

Helpful Resources

Redesigning Your Blog — Why you should redesign instead of rebrand and how to pick an ad-friendly theme. SEO Like A CEO — Each installment of this blog series discusses strategies for improving a website’s search engine optimization.What is Content Syndication? — Learn how to syndicate in the most beneficial way. Mediavine's Second Site RequirementsTheory of Content Episode 47 – The One About Duplicate Content and Keyword Cannibalization

Transcript

JENNY GUY: Welcome, everybody. Hello, hello, hello. It is Thursday, February 27th, and I'm Jenny Guy. I'm the director of marketing for Mediavine.

And just to talk about a couple of current events, we have a leap year coming up. I don't know if anybody knows about that one. It's Saturday the 29th of February.

I actually have a friend who has a birthday on that day. I'd never met anyone who had a birthday-- right? It's weird. She's very excited because she actually gets to celebrate her birthday this year, so there's that.

Do you guys-- does anyone out there have any plans? Post them in there. And then how is the year going for you guys so far? Has Q1 been a hard hit financially after the crazy boom of Q4?

We've heard a lot of comments from our audience that they take Q1 as a time to renew and rebuild and refresh, and potentially take on some of the bigger projects that they don't have time to do during those crazy busy holidays. And one thing we kept hearing about over and over again on social media and in the Mediavine Facebook group was that people were asking about second sites. And they were wanting to start them, or has anyone had experience with them, and that's why we're here today.

I have brought in two amazing Mediavine publishers who are already rocking the socks off of their second sites. And they're here to share their expertise with you, and they're here to tell us if it's really the truth to double your pleasure, double your fun with a second site. So let us meet our guests. Guys, thanks for being here with us today.

Kristy Still. Kristy is a native Oklahoma gal, living in a little slice of country in Oklahoma with her truck driver husband and her two kids. She has turned her intense dislike for all things culinary into a thriving business as a content creator and is now the owner of two sites, Mommy Hates Cooking and Air Fryer Fanatics. Welcome, Kristy. Thanks for being here.

KRISTY STILL: Thank you.

JENNY GUY: And also, Oklahoma-- we found out bizarrely when we invited Kristy to be on the live that she and I live 15 minutes away from each other in Oklahoma, which I don't know-- but we're, like, book club, coffee, wine. We're so excited. Super excited. Well, thank you for being here with us.

And then our other guest is Karly Campbell. She started her career as a content creator with the incredibly successful site Buns in my Oven. And just to be clear, those buns are of the yeast variety, not the human. She is also the owner of the site That Low Carb Life which she runs with her high school sweetheart husband.

* Editorial note: Since the airing of this episode, "Grow.me" has been rebranded to "Grow." *

Welcome to another episode of Mediavine On Air.

We recorded our Teal Talk season 3 finale in late May with Mediavine CEO and Co-founder Eric Hochberger. The topic was Mediavine Updates and the hour was PACKED with anything and everything that’s happening in the blogging industry.

We talked about Core Web Vitals and Google’s upcoming Page Experience algorithm shift, we covered third-party cookies and our first-party data solution Grow.me + the Google bird, FLoC. We also dished on Jump buttons and SEO, our forthcoming solution for smaller websites and of course, would any episode of Teal Talk be complete without Trellis talk?

We covered all of these topics and more during this episode, answering all audience questions. (If you want to ask our guests your own questions, you’ll have to tune in Live.)

Helpful Resources

Link document with links discussed during the live and others.What is Grow.me? — Learn why Grow.me is important especially when third-party cookies go away. Grow.me FLoC — Testing Underway at Mediavine

Transcript

[MUSIC PLAYING] JENNY GUY: Hello. Hello, everybody. How's it going? It is Thursday, May 27, which means not only that it's time for another episode of Teal Talk, but it is the Friday Eve of Memorial Day weekend. Summer is here.

I don't know if you guys-- Eric, was this a thing with you when you went to college and it was Friday Eve and your weekend began on Thursday? Like, whatever classes you had on Friday were just, why.

ERIC HOCHBERGER: You had classes on Friday? That sounds terrible.

JENNY GUY: Usually, like, one. It was like a lecture, like a big one.

ERIC HOCHBERGER: Oh yeah.

JENNY GUY: But Friday eve, you went to the bars on Thursday when you were legal, right? That's a thing?

ERIC HOCHBERGER: I was never legal during college. True story. I know.

JENNY GUY: Oh, wow.

ERIC HOCHBERGER: I know.

JENNY GUY: We'll uncover more on that later, guys.

Hi, I'm Jenny Guy, your Teal Talk host. How is everyone doing today? Hello, Sarah. Hello, everybody else as you're coming in.

Are there any plans for Memorial Day weekend? I can't believe it's already Memorial Day.

I have a couple of recipes that are calling my name that are not good for you but will taste amazing. And last night I came to a very important decision regarding my summer plans. The word is charcuterie. Slice it, stick it on a plate, enjoy. Breakfast, lunch, dinner, elevensies, It's never a bad time for charcuterie.

So my important question for my lovely audience today-- where do you like to get your charcuterie supplies? Do you get from local? Do you order online? Do you have recipes for your favorite accouterments? Tell me in the comments and help me make my snack dreams come true.

In other news, today is our Teal Talk season three finale. How the heck did that happen? I don't really know. Three whole seasons of me getting paid to talk to experts from around the industry and ask them my questions, and more importantly, ask them your questions.

And for our season three finale, we couldn't think of a better person who our audience has more questions for than my guest here today. It is Eric Hochberger, Mediavine CEO co-founder, programmer, Shih Tzu lover, and one of my most favorite guests. Eric. Welcome to Teal Talk. Thank you for making time for us today.

ERIC HOCHBERGER: Thank you for having me. I feel like I've had a season finale before but I love it. Appreciate it. I think you have-- you always like-- it's tradition.

ERIC HOCHBERGER: Oh, good.

JENNY GUY: It's traditional.

I have a ton of questions for you. I know our audience has them too. Feel free to fire away whenever you guys have them. We will get to them.

But firstly and maybe most importantly, Eric, charcuterie thoughts. Do you have them? Favorite purveyors, favorite items.

We live by the idea that knowledge is power and there’s not a better place for Mediavine publishers to go for all the knowledge about their site performance than their Dashboard.

Our amazing engineers joined forces with the Support team for a total Dashboard revamp in spring 2020 and so of course, we had to have Director of Support Heather Tullos and Mediavine CEO Eric Hochberger on a live to share strategies for making the most of all the new metrics. 

From page-level data to revamped health checks, plus enhanced accessibility features and ad unit reporting, we cover it all on this episode of Mediavine On Air.

Helpful Resources

What is CPM? — Why is CPM important and how does it play a role in publisher earnings? Page-Level Reporting in the Updated Dashboard.Website Accessibility — What it is, and why everyone benefits from it. Open Marketplace — The foundation of programmatic ads.Updated Ad Reporting — More ad data at a higher accuracy!28 Ways to Improve Your RPM

Transcript:

[MUSIC PLAYING] JENNY GUY: Happy Thursday, guys. It is the seventh day of the month that we are for now and forever more calling meh. Today is episode 16 in the second season of Teal Talk. I'm your host, Mediavine director of marketing, Jenny Guy, what up. Say hi in the comments and tell us what you're doing for the moms in your life this Sunday.

That's right it is for anyone who missed it, mother's day on Sunday. Corona can't stop Moms. Moms, grandmas, aunts, any of those special women in our life that care about us and shape us and deserve our love and gratitude. We also recognize that it's kind of a shitty day for some people, so please take what space you need and be gentle with yourself.

And speaking of all of the gentleness, how are you guys doing out there in the upside down. Are you still isolating? I'm in Oklahoma, and we're opening our state up some. So what have you been occupying yourself with during this time? I am basic and unashamed about it, so I have been making myself sourdough starter. And I've made the best brownies and waffles of my life, and a loaf of bread so big that it could take over the city. Speaking of all of those things, what about my guests. I'm guessing one of them has been baking like me, and the other has probably not. You guess which one is which. Eric Hochberger, again, you're with me again, Eric. What's up.

ERIC HOCHBERGER: I am obviously the baker, so I could not.

JENNY GUY: He's baking all the time. He is obviously the Mediavine co-founder. He's the CEO. He's a computer programmer, as you can clearly see from the degree on the teal wall behind his head. And how are you doing today, boss?

ERIC HOCHBERGER: Oh, good. How you doing, Jenny?

JENNY GUY: I'm living the dream, every day. And then we have a beautiful new face on Teal Talk. We have Mediavine's director of public support, Heather Tullos in her car. How are you today, Heather?

HEATHER TULLOS: I'm good, hello. I have definitely been baking like my life depends on it. Also currently hiding in my car, because quarantine means that I cannot escape my house full of dogs. So we don't need to talk to them right now. I'm here to talk to you.

JENNY GUY: Which is such a bummer, that we can't talk to the dogs. Will you give everybody a brief who are you and what you do, since it's your first time on Teal Talk?

HEATHER TULLOS: Yes. I am the director of support. So I'm here to help answer questions and work with our whole support team. I've also been blogging since 2011, and I was the Mediavine publisher before I worked in the support department. So, yeah.

JENNY GUY: Yeah, and she's just got some--

[INTERPOSING VOICES]

JENNY GUY: We're so glad you're here, this is amazing. Today we're talking about a new development in the Mediavine world that we're pretty excited to talk about, which is dashboard 2.0. Who doesn't love a glow up, to be honest. And those are hard to come by these days in corona times.

Welcome to another episode of Mediavine On Air with your host, Jenny Guy. 

One of our favorite sayings around here is: Diversify your revenue streams! Now, that might sound odd from a company that provides full service ad management, but our company mission is building sustainable businesses for content creators. And a business relying on only one income stream is just not sustainable. 

This interview happened in the Summer of Live 2020 and our guest was the wonderful Katelyn Fagan. She’s a blogger at the site What’s Up Fagans and an instructor on her Best Blog Courses, where she loves to teach bloggers how to make more money.

Katelyn shared some absolute gems for optimizing existing posts to maximize affiliate revenue, the best link type and placement for conversion, Amazon Affiliates and more. 

Now, to the earnings!

Helpful Resources

View Katelyn Fagan's Affiliate Marketing Slides.WordPress Gutenberg — Should you switch to WordPress Gutenberg?Mediavine Ads and Affiliate Marketing — How to find the right balance.Shorter paragraphs — Increase your RPM by shortening your sentences and paragraphs. Mediavine's Create Plugin — Learn more about our WordPress plugin for content creators.

Watch the video here or check out the transcript below. 

Improving In-Post Affiliate Earnings Transcript

**The RPM Challenge has been rebranded as the Content Upgrade Challenge**

JENNY GUY: Hello, guys. I am Jenny Guy, and I am the Director of Marketing for Mediavine. How is everyone doing? Katelyn and I — our guest today just had an awesome experience where she was in black and white. So there was a wrong — she kind of looked like Paranormal Activity, the movie, if you've seen that. But we're all good now, which is awesome. Katelyn is cool as a cucumber. But today is Thursday, June 25th and we are so glad to have you with us and for us to have the opportunity to be with you today for another episode of the Mediavine Summer of Live.

We have got quite a few common refrains around these parts for content creators, and one of our most popular ones is diversify your revenue streams. We say it all the time. While Mediavine ad management is our primary offering as a company, we strongly believe — and I will look directly into the camera on this one — that ad revenue should not be your only source of revenue. Please. Affiliate marketing can be a very lucrative part of your blogging business strategy. But it takes some work to be successful

Enter today's guest, Katylen Fagan, in color — thank god – and she is here to talk about improving in-post affiliate earnings. I'm going to introduce Katelyn. She is a wife and homeschooling mom of five kids who is currently pregnant with her second set of twins due at the beginning of September. What? We can talk more about that later. She grew up in Wisconsin but currently lives in New York. She graduated from Brigham Young University in 2011. Over the last seven years she's built up a successful blog business while growing her family. That's kind of the understatement. Her website is "What's Up Fagans? which is dedicated to resources for family-focused living.

Along with helping families better manage home and life she also loves helping bloggers make more money, especially through affiliate marketing, perfect for today. She and Katie Clark run a free blogging Facebook group and have created several blogging courses for new-to-intermediate bloggers, which can be found at BestBlogCourses.com. And she's got a special offer for you guys today — 10% off of any of those courses, of her courses, with the code SUMMER OF LIVE, all caps. So SUMMER OF LIVE. We'll drop the link n the comments for you guys to go check out. And please visit to learn more.

And welcome, Katelyn. Thank you for being amazing and also for handling all of the craziness with aplomb and calm. We appreciate it.

KATELYN FAGAN: Yeah. Yeah, thanks for having me on.

In our latest episode of Mediavine On Air, Lena Gott from What Mommy Does and Stephanie Keeping from Spaceships and Laserbeams talk about their top traffic tips. From post and image SEO to Pinterest best practices, this episode covers a whole lot of ground.

Learn how to increase your traffic and keep viewers on your site from these experts in episode 6 of Mediavine On Air.

Related Resources

Spaceships and Laserbeams — Stephanie Keeping's blogWhat Mommy Does — Lena Gott's blogKizoa — A video/movie making appSemrush — A tool used for SEO research

JENNY GUY: Hey guys, welcome to another episode of Mediavine On Air. I'm your host, Jenny Guy. Today we are talking about traffic, not the academy award winning movie from 2000, but the people who come to your website. Like money, traffic is one thing most of us always want more of, but how do you get it? For this Summer of Live episode, originally recorded back in 2018, I was joined by veteran bloggers and instructors Stephanie Keeping and Lena Gott.

Stephanie is creator of the wildly popular website Spaceships and Laser Beams and Lena is the face behind the website What Mommy Does and her courses at Adventures in Blogging. These ladies loaded the episode with action items to turbocharge your traffic growth. So be prepared to take a lot of notes. If you like what you hear, like and follow Mediavine on Facebook and never miss another broadcast. And of course, subscribe, download and give us that sweet ratings love wherever you're listening. If you want to connect with our guests, we have links to them in our show notes. For now. Let's grow that traffic.

You're listening to Mediavine On Air, the podcast about the business of content creation. From SEO to ads and social media to time management, if it's about helping content creators build sustainable businesses, we are talking about it here. I'm here On Air host, Mediavine's Jenny Guy.

We've already got a bunch of people saying hi to us. It is Thursday. It is summer. That means we are live at the Mediavine Summer of Live and I'm beyond. I know I say this every week. But I am beyond excited about this week's guests. We're talking about how to grow your traffic. And I've got two incredible experts. It's one of the questions we're asked every conference everywhere we go. How do I get to the 25,000 sessions, traffic threshold for Mediavine and I couldn't have two better people on here I have Lena Gott of What Mommy Does. And I have Stephanie of spaceships and laser beams. Well, I want to let you guys talk and say hi, yourself first. Lena, you want to you want to start us out?

LENA GOTT: Well, my name is Lena. And I've been blogging for about 10 years, a few years for someone else. And then about seven on my own site. My main site is what mommy does and actually have, where I write about personal finance, family, family finance, fun with kids, things like that.

And then also for the past couple years have had a second site that's just a Thinkific learning course for bloggers called adventures in blogging, where I teach bloggers how to get more traffic and more income, while not working as hard because a lot of bloggers I know are stay at home moms like me trying to fit in blogging in between juggling family and everything else.

And so that's what I focused on and actually use my degree for that I'm a CPA by trade. And blogging is just the thing that I decided to do instead of going back to work as an accountant, this is what I do full time now.

JENNY GUY: Awesome. And Stephanie

STEPHANIE KEEPING: Yeah, I am I blog at Spaceships and Laserbeams which originally started as an Etsy store. And now I don't have an Etsy store. I just have a blog. And funny how those things work.

I also I answer questions daily, along with seven other bloggers at bloggers tell all which is like a membership and reference site and Facebook group that we basically we tell any question,

Google’s Page Experience update is coming this summer, with Core Web Vitals as key components. Andrew Wilder of NerdPress and Eric Hochberger, CEO of Mediavine, join Mediavine’s Director of Marketing Jenny Guy in a conversation breaking down Core Web Vitals and what this update means for publishers.

Learn about the many things publishers can do right now to get ready for the algorithm shift!

Helpful Resources

NerdPress — WordPress technical support Core Web Vitals Checklist — Google Page Experience checklist for bloggers The Hollywood Gossip Passes Core Web Vitals — Learn how they passed and how you can too! Live Links Document — Contains all the links related to the Live.

[MUSIC PLAYING] JENNY GUY: Hey, everybody. Hello, all. Welcome. Grab a beverage. Take a seat. Or switch things up if you've been sitting all day and stand up for a stretch. As Tabitha Brown says, that's your business. It is Thursday, April 15, which means it's time for another episode of Teal Talk. I'm Jenny Guy, your host for this show all about the business of content creation. Thank you so much for joining us. How is everybody doing today? Are you like me? Are you fighting daily battles with pollen? Anyone else looking outside the window and seeing the yellow dust blanketing all of the things and just deciding it's an inside day, cut your losses?

That is me. I don't know what to tell you other than that it's spring and we are all in misery. So that's happening there. So let's switch from a least favorite subject being seasonal allergies to a most favorite subject being amazing memes. At Mediavine, GIFs are our love language. And our custom emoji collection in Slack is quite impressive.

But I hold a special place in my heart for a good meme. And every year around now, I don't know if anyone out there is like me and a fan of this, but every year around now, the greatest meme of all time starts surfacing. It reaches a fever pitch right around May 1. Do you know the one I'm talking about? I am paging NSYNC fans. Sing it with me. It's going to be May. I crack up every time. It doesn't matter what time-- it's always right on time for me.

I don't know how you guys feel about that meme. I love it. If anyone out there wants to express their wrong opinion in the comments and share a meme that they think is better, please feel free. But this is the best meme for me. I'm kidding. We would love to have your meme. Say hi. Share a favorite meme. Please drop it in the comments. We can all use a great meme.

OK. But I promise that this conversation has relevance to today's show topic. It is not just because I personally adore the Justin Timberlake meme. No what else is going to be May? Like it or not, Google's algorithm shift to page experience and the dreaded Core Web Vitals is headed our way next month. It's May. That's right. It is dominating the Facebook threads and bloggers' nightmares.

So of course, we're here to break it down for you and talk through it with my experts, Mediavine CEO, SEO expert, and long time Google fanboy, Eric Hochberger is here to discuss how Mediavine is solving for ad related CLS issues for our publishers. Welcome, Eric.

ERIC HOCHBERGER: Thank you. I did not know I was a Google fanboy until this moment, but I am. We know it.

JENNY GUY: We know you are.

ERIC HOCHBERGER: Ignore my Apple phone. It's nothing.

JENNY GUY: I mean you do tend to say things like, I did SEO in high school. You're--

ERIC HOCHBERGER: Oh, that's because I'm a Metacrawler and Alta Vista fanboy. But they're not really cool anymore.

JENNY GUY: They went out of fashion. How do you feel about the Justin Timberlake meme?

ERIC HOCHBERGER: I believe you know from karaoke that I'm more of a Backstreet Boys fan.

JENNY GUY: That's fair. That's very fair. I don't know. There aren't any good Backstreet Boy memes out there. Somebody needs to get on that. And then let's meet my other guest.

Are you making the most of your content? Most people will publish one blog post, share a link on social media and call it a day. But they’re wasting a prime piece of content real estate!

Gertrude ‘Dr. Gee’ Nonterah of My Online Biz Journey and host of The Create and Prosper Show, joined Jenny Guy, Mediavine's Director of Marketing, for a Summer of Live episode to teach how to take one blog post and turn it into 15 different pieces of content.

You worked hard on that blog post, make it work for you. 

Helpful Resources

Gee’s Youtube Channel — Tips, resources and strategies for writers and authors.Gee Nonterah’s Website — Learn how to make money as a content writer and self-published author.The Create and Prosper Show — The show that helps bloggers and writers create STELLAR content and build PROFITABLE businesses. Hosted by Gertrude Nonterah

Transcript: 

JENNY GUY: Hello, everybody. Today is Thursday, June 18. Father's Day is Sunday, and it has been a long minute since we've been together on a Live. A whole lot has happened in the United States since then, and sadly, none of it is new. We're not here to talk about the racism that pervades all aspects of our lives, and I am certainly not the person whose thoughts need to be shared on this topic.

But, as the host of this program, I'd be remiss in not acknowledging the pain that so many people have experienced and are currently experiencing. As a company, Mediavine has said we stand with you, and we are backing that statement up with action. If you're a Mediavine publisher, we ask that you consider signing up for our no end date PSA campaign. We'll share more information on that in the comments.

This is just the beginning for our company. Our People Ops department is working behind the scenes on more ways we can contribute, which we hope to announce more about soon. We know that there is much work to be done. While the deaths of George Floyd and Ahmaud Arbery are currently known and spoken of in the media, we want to acknowledge that there are so many more that didn't make the headlines. We stand with each and every person who should be alive today, as well as their families, and hope that this horrible catalyst will lead to real and lasting societal change.

Now, I'm going to pivot to our topic of today and our wonderful guest. But first, I'm going to ask everybody in the audience a question. Are you getting the most out of your blog content? One of the biggest problems we hear newer bloggers complain about all the time is, how do I come up with content to keep up and continue to be relevant years from now?

Most people publish the blog posts, share a link on social media, and call it a day. But my guest today is here to help you repurpose that content like a pro, and turn one blog post into 15 pieces of content that keep working for your business 24/7. Gee Nonterah is a former registered nurse and medical scientist turned blogger — no big deal — freelance writer, and YouTube creator. Gee is also the host of the Create and Prosper Show, which helps bloggers and writers create amazing content and build profitable businesses.

Gee started My Online Business Journey in 2014 to chronicle her journey into online business, and succeeded in using that blog to attract clients for a social media content creation business. You can find her currently on geenonterah.com, where she's passionately helping her audience make a living and build a powerful and authentic personal brand with their writing. When she is not creating amazing content, Gee likes to watch spy movies. Hi Gee, thank you so much for joining us.

GERTRUDE NONTERAH: Hello, Jenny! Thank you so much for having me. I'm so excited to be here!

JENNY GUY: I am so excited. I'm excited about her amazing dress, her incredible earrings and her incredible knowledge. We're going to have a really good time, and she's in San Diego, which makes me so jealous. Before we get into the nitty, gritty, meaty stuff,