Developing a positive online reputation for your brand has never been more critical following a year of widespread digital adoption. Your online reputation is a key indicator to your prospects and customers that you are a reliable and trustworthy organisation. Your digital reputation is increasingly used to benchmark your products and services against your competitors and can make or break an organisation long term success.

If you want to gain or retain a competitive advantage in 2021, you can’t ignore the critical importance of outperforming your competitors on search engine result pages.

As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities.

Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.

As part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help create and map out user personas. Personas can be used to inform the most effective way to communicate with each target user group.

This session is the ideal platform to help you drive digital adoption, inform business decision making, improve customer satisfaction, and reduce strain on customer service resources.

A digital revolution is transforming the world at an unprecedented speed. Digital technologies have changed the way businesses operate and how they interact with their customers.

COVID 19 has helped accelerate and encourage digital adoption and studies have already indicated that the majority of people expect to continue using digital to engage with services and brands in the future.

Our panellists look at 5 steps to help you digitise your customer service strategy and also provide excellent customer service.

On page website optimisation is the quickest and most effective way to boost your search results.  Many marketers often focus on traffic volume over traffic relevance and the subsequent actions taken.

In this session, our panellists offer practical guidance on how to optimise your sites on-page content against your prospective customers buying behaviours.

They discuss 5 steps to optimising your sites content and structure to align to your sales funnel, you can accelerate that traffic through to enquiry and sale.

The next eight weeks of online sales looks set to be the largest and most competitive online sales period on record. In this webinar, our e-commerce specialists will focus on the last minute tips and tricks to maximise your sales performance over Singles Day, Black Friday, Cyber Monday, Christmas and into the January Sales.

Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works.

As the season of tradeshows and live events approaches, the opportunity to showcase your products and services to key decision makers is no longer a possibility with today’s social distancing measures.

In this session, our paid experts will explain why replacing your tradeshow budget into digital product demonstrations and hyper targeted social media campaigns is a must for any growth businesses. They’ll discuss how and when to replicate and improve your traditional tradeshow ROI to jump ahead of your competitors and offer new customers a more in-depth and educational experience for your products and services.

Mediaworks panellists share their top hacks to delivering an accelerated digital experience and increase your conversions from web visits to loyal paying customers. They will break down the key stages of a customers’ digital journey, outlining the key measures and metrics to monitor and improve your onsite performance.

In this session we will recommend the most impactful changes you can make to instantly improve your digital presence; including search rankings, page experience and conversion rates that will drive increased and sustainable online revenues.