Tracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability to deliver omni-channel campaigns across multiple platforms is now a huge opportunity for progressive marketers. We discuss why now may be the right time for forward thinking businesses to capitalise on television and radio deals available as we emerge from lockdown.

Mediaworks focus on trends impacting the fashion sector right now. Mediaworks fashion and retail experts discuss the rise of e-commerce and the future of bricks and mortar, the importance of promotional campaigns and advice on how to manage your digital marketing strategy over the next six months in an increasingly competitive landscape.

Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In to discuss recent trends across Microsoft Advertising channels.

Experts from Mediaworks drop in to discuss how brands should tailor their online experience to suit consumer behaviour in the "new normal". The team explain the impact COVID-19 has had on online user engagement, as well as sharing top tips to delivering a memorable experience for new and existing customers.

Mediaworks are joined by guest panellists Joanne McNeil and Taylor Stirland from management consultancy company, Alpaca. Joanne and Taylor discuss best practises for adapting work environments in preparation for the 'new normal'.

Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing demand during the COVID-19 outbreak.

Mediaworks are joined by guest panellists, Matthew Little and Alec Gillespie from leading market research company, GlobalWebIndex. Matthew and Alec share GWI insight into changing consumer behaviour and what trends we expect to see as the UK comes out of lockdown. Mediaworks also share advice on how brands could look to respond to changing consumer behaviours.

SEO experts from Mediaworks drop in to discuss why Technical SEO is the big opportunity for digital marketers right now. The panellists share critical actions you should be taking in preparation for the recovery period ahead, long term technical projects you could be investing in, as well as the importance of reviewing your website load speed.

Mediaworks focus on trends impacting the higher education sector right now.

The team are joined by special guest, Dr. David Norris, former Associate Dean at Teesside University to discuss the impact COVID-19 is having on prospects decision making, university open days and the clearing process.

David, also shares the current landscape in Higher Education marketing and how that will be impacted long term due to the current pandemic.

Mediaworks are joined by guest panellists Joelle Hillman and Alex Parmar-Yee from the global affiliate marketing network AWIN. Joelle and Alex discuss how COVID-19 is impacting consumer buying habits across the affiliate platform.

They also share their approach on how to support your customers and brand at this current time, using affiliate marketing.