In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience. 

Join Mediaworks' Managing Partner Paul Mallett, and Creative Director Andrew Brown for a jam-packed episode full of hints and tips to inject creativity into every part of your strategy.

In this episode of the Mediaworks Digital Masterclass, our experts dive into the ever-evolving world of PPC advertising. Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency. 

Learn about the emerging technologies that will shape the future of PPC, and gain strategies to stay ahead of shifts in consumer search habits. 

Our experts also share practical tips to boost your PPC campaign ROI, integrate PPC seamlessly with other digital marketing efforts, and prepare your business for the privacy-first advertising landscape. 

Tune in to arm yourself with the latest insights and strategies, ensuring you stay competitive and maximise your advertising impact in the dynamic world of PPC.

Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance.

In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.

We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. 

Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to our upcoming Mediaworks Masterclass, dedicated to the seamless incorporation of organic social media within your digital marketing framework. This workshop aims to showcase the potent impact that these platforms can offer in driving exceptional marketing results, even on a modest budget.

Featuring expert insights from the organic social media specialists at Mediaworks, this Masterclass will explore inventive and efficient strategies to identify and reach your audiences, leverage user-generated content to build online communities, and boost your marketing efforts. Our objective is to provide you with both the inspiration and the practical advice needed to maximise the impact of these dynamic techniques.

Attend our session for a valuable opportunity to deepen your knowledge and refine your skills in applying these advanced social media strategies.

Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget.

Join our experts as they share their secrets to success, showcasing how creativity and technology can come together to produce breathtaking results.  

Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.

2023 saw huge developments in AI, analytics, Meta and TikTok. How will these develop in 2024 and what new tech will appear on the marketer’s radar in the next 12 months?

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves.
Tune in to the final Mediaworks Masterclass of the year, as we explore the hype, breakthrough campaigns, noteworthy news, and game-changing technology developments that defined the last twelve months. Whether you're a marketer or simply curious about the marketing world, this episode is your front-row seat to a year of innovation, challenges, and successes.

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.
In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across various E-E-A-T levels, and the emphasis and the critical importance the technology giant is placing on demonstrating firsthand experience when rewarding content creators. They’ll discuss why trust is paramount in the future of your content and will discuss the potential upsides and pitfalls from the evolving landscape of AI-generated content.
Stay informed with the Mediaworks Masterclass and enhance your content strategy with this insightful discussion on E-E-A-T and its impact on content quality and trustworthiness.