In this episode, Llewelyn Hopwood looks at the use of medieval script in the advertisements created by the Welsh tourist board, Visit Wales. Tracking the surprising and complicated story of the font that has greeted visitors to Wales since the 2015 rebrand, Llewelyn takes us from the Middle Ages to the present day. This episode finishes by exploring the relationship between font, language, and meaning. 

Llewelyn Hopwood is a DPhil student at the Faculty of English, University of Oxford.