Differentiation will help you win the hearts and minds of your target audience and grow your business. But, that requires being firm about who you are and letting go of who you’re not. 

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If you’re not careful, the journey to start and grow your business can feel isolating. This path is better traveled together, so don’t struggle alone.

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Don’t take yourself too seriously. Make space for fun – regularly introduce a little play and imagination into your day and you’ll find that you’re infused with new energy and perspective.

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To attract the right customers and grow your business, you need to learn to see trade-offs and their strategic implications.

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If you spread yourself too thin, eventually you’ll buckle under the weight of everything you’ve taken on. Fortunately, there are proactive measures you can take to prevent burnout and help ensure it doesn’t get to that point.  A quick note: If you’re struggling with burnout, know that you are not the first person to be … Continue reading 1 Simple Strategy You Need To Prevent Burnout

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It’s normal to think that big goals require big actions. But, actually, the opposite is true. Your best bet is to start small.  When you hold an intense desire for something – like a thriving side hustle or a new career, for example – it’s easy to be overwhelmed by the enormity of it. You … Continue reading You Need To Start Small To Make Powerful Leaps

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The journey to build your new business will not be a straight line. Your path will start and stop and start again, possibly several times. But, don’t let it get you down. It’s not you. It’s normal. In fact, it’s supposed to look this way – because creative energy, motivation, and drive can be difficult … Continue reading You Need to See Your New Business as a Laboratory

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A lot of advice you’ll come across for aspiring entrepreneurs today is to “just start.” It looks great on a t-shirt, but if it leaves you wanting more – you’re not alone.

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Hey, it’s Michael. I’m taking the summer off to spend some time with my family. You can look forward to new episodes this fall. And, I need your help.  I really want to know what obstacles are blocking your path, what experiments you’re running, and where you feel stuck as a new small business owner. … Continue reading I Want Your Feedback

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In business, as in life, sometimes things happen that you can’t see coming. You just have to rise to the occasion, jump in, and figure it out.

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