✨ Welcome to the second part of the Medtalks webinar series – a session full of insights on patient-facing documents, linguistic validation, and truly listening to the patient voice.Due to a little technical hiccup, the very beginning of the talk didn’t make it into the recording – but don’t worry, the remaining 50 minutes are packed with engaging content.🔹 What you’ll hear in this webinar:Mark and Nur are talking about why information design principles are often overlooked in patient-facing documents, and how their “nine circles of cognitive burden” model sheds light on patient struggles.My conversation with Karin Rijff on the challenges of linguistic validation and cultural adaptation, why native speakers matter, and why patient co-design is essential.Eva Nyblom and Arletta Różańska sharing their practical approaches to cognitive debriefing, patient recruitment, and interview methodologies, with tips on how to really capture what patients understand (and what they don’t).💡 A common thread throughout: how to achieve better patient voice results – not just checking a box, but making sure patients are genuinely heard.👉 Let us know in the comments: How do you bring the patient voice into your own work?0:00 – 0:13 → Core Principles of Patient-Facing DocumentsGRC highlights why information design is often overlooked, the impact of jargon, and visual readability issues.0:13 – 0:17 → Cognitive Burden and Patient ExperienceThe “nine circles of cognitive burden” model illustrates the multiple layers of difficulty patients face when reading documents.0:17 – 0:31 → Challenges in Pharma Engagement and TokenismDiscussion on patients not reading complex documents and the importance of genuine patient voice versus tokenism.0:31 – 0:51 → Linguistic Validation and Cultural AdaptationImportance of native speakers, culturally sensitive translations, and patient co-design to ensure true patient-centricity.0:51 – 1:10 → Cognitive Debriefing and Interview MethodologyPractical approaches to patient recruitment, interview techniques, observing comprehension, and capturing meaningful feedback.#MedTalks #PatientVoice #PatientCentricity #ClinicalResearch #PatientEngagement #HealthLiteracy #CognitiveDebriefing #LinguisticValidation

Listen to a great conversation with Samuel, Sébastien Rousseaux, and Leon about how Med Planet operates since becoming part of the M3 group in early 2023. 🚀We explored how Med Planet specializes in medical and pharmaceutical market research translation, and the qualities that make freelance translators truly stand out — from flexibility and a strong can-do attitude, to excellent communication skills. Reliability and punctuality are absolutely key, but we also dove into why proactive problem-solving is essential when tackling quality issues.They also shared super valuable insights on:

✨ The most common mistakes translators should avoid✨ Med Planet’s project assignment philosophy✨ The pathway to becoming a Project Manager (spoiler: a linguistic background + internship experience is a big advantage!)If you’re a translator or thinking about a career in project management in the language industry, you don’t want to miss this one! 🙌#Translation #MedicalTranslation #Pharma #FreelanceLife #ProjectManagement #MedPlanet #LanguageIndustry #M3Group

✨ Welcome to the second part of the Medtalks webinar series – a session full of insights on patient-facing documents, linguistic validation, and truly listening to the patient voice.Due to a little technical hiccup, the very beginning of the talk didn’t make it into the recording – but don’t worry, the remaining 50 minutes are packed with engaging content.🔹 What you’ll hear in this webinar:Mark and Nur are talking about why information design principles are often overlooked in patient-facing documents, and how their “nine circles of cognitive burden” model sheds light on patient struggles.My conversation with Karin Rijff on the challenges of linguistic validation and cultural adaptation, why native speakers matter, and why patient co-design is essential.Eva Nyblom and Arletta Różańska sharing their practical approaches to cognitive debriefing, patient recruitment, and interview methodologies, with tips on how to really capture what patients understand (and what they don’t).💡 A common thread throughout: how to achieve better patient voice results – not just checking a box, but making sure patients are genuinely heard.👉 Let us know in the comments: How do you bring the patient voice into your own work?0:00 – 0:13 → Core Principles of Patient-Facing DocumentsGRC highlights why information design is often overlooked, the impact of jargon, and visual readability issues.0:13 – 0:17 → Cognitive Burden and Patient ExperienceThe “nine circles of cognitive burden” model illustrates the multiple layers of difficulty patients face when reading documents.0:17 – 0:31 → Challenges in Pharma Engagement and TokenismDiscussion on patients not reading complex documents and the importance of genuine patient voice versus tokenism.0:31 – 0:51 → Linguistic Validation and Cultural AdaptationImportance of native speakers, culturally sensitive translations, and patient co-design to ensure true patient-centricity.0:51 – 1:10 → Cognitive Debriefing and Interview MethodologyPractical approaches to patient recruitment, interview techniques, observing comprehension, and capturing meaningful feedback.#MedTalks #PatientVoice #PatientCentricity #ClinicalResearch #PatientEngagement #HealthLiteracy #CognitiveDebriefing #LinguisticValidation

In this MedTalks webinar, we sat down with SEO expert and healthcare writer Valérie Leroux to explore how healthcare writers can make their content more visible, valuable, and impactful through smart SEO strategies.Valérie walked us through four key focus areas:✔️ Creating credible, evidence-based content✔️ Offering more helpfulness than existing resources✔️ Showing your value fast✔️ Using simple, accessible language for patients and the general publicWe also discussed big-picture questions shaping the future of healthcare writing:Why does SEO matter for medical communicators?What is E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and why is it critical?How do we align with search intent?What are the common SEO pitfalls to avoid?How is AI changing SEO — and where does it fall short in health content?How do we manage client expectations in the age of AI?And finally, how do you build a sustainable freelance career in healthcare writing?🎧 Whether you're a beginner or looking to sharpen your SEO game, this session is packed with practical tips and thoughtful insights.#SEOforHealthcareWriters #MedTalks #MedicalWriting #HealthcareSEO #EEATSEO #ValerieLeroux #HealthContent #AIandSEO

🌍 Step into the heart of remote medical interpreting with our latest MedTalks session, recorded on April 29, 2025!Together with our wonderful guests, we explored the powerful role interpreters play in healthcare: not just translating words, but building bridges of trust, ensuring clarity, and offering compassion in some of the most vulnerable moments of a patient’s journey. 💬❤️This conversation goes beyond language — we talked about the emotional strength it takes to interpret medical encounters remotely, how the field is changing with technology and AI, and what it really means to support both patients and providers from a distance.Whether you’re already in the field or just curious about this essential work, there’s so much to learn and reflect on in this episode.🎯 Key Moments from the Session:🕐 00:01:04 – Starting Out:Panelists share how they entered the field and reflect on the differences between interpreting and translation.🕔 00:05:12 – What Is Remote Medical Interpreting?Doris R. explains the role, how it grew during the pandemic, and where interpreters work today.💬 00:07:40 – The Emotional Side:A look into the emotional demands of interpreting and how professionals manage tough situations with empathy and resilience.🤖 00:17:20 – Human vs. AI:Why interpreters can’t be replaced by AI — legal, ethical, and emotional dimensions included.🎓 00:43:00 – Career Tips:Advice on training, stress management, and how to build a fulfilling career in medical interpreting.#MedTalks #RemoteInterpreting #MedicalInterpreting #LanguageMatters #PatientCare #HealthcareCommunication #EmpathyInAction

This session explored practical strategies to help medical translators, interpreters, and medical writers strengthen their medical language and terminology skills.

Together with Andrea T. Egeresi, Mariana Teixeira, Jennifer Richmond, Elena Zanatta, Eva BM Nyblom, Ani Barseghyan, Ziaulhaq Noori, Kathrin Kunze, and Doris R., we discussed effective ways to build medical vocabulary, including working with prefixes, suffixes, and root words, using flashcards, and adapting learning techniques to different learning styles.

We also highlighted valuable resources like MedlinePlus and UpToDate to improve medical reading comprehension, along with practical insights into CAT tools such as Smartcat, MemoQ, Phrase, and Trados Studio, and the responsible use of AI in medical translation and writing.

A powerful reminder that developing strong medical language expertise requires continuous learning, practice, and engagement with real medical content.

In this MedTalks session, I had the pleasure of hosting Mark Gibson from Gibson Research Consultancy and Nur Ferrante from Art of Diversity to dive into linguistic validation and the patient voice in medical translation.
We explore what linguistic validation really means – ensuring conceptual equivalence in clinical outcome assessment (COA) translations – and walk through its workflow, highlighting why patient consultation is essential.

The discussion also covers:

✨ Challenges posed by AI in patient interviews

✨ Why linguistic validation is mandatory for COAs in clinical trials

✨ The need for specialized training for translators in this field

Whether you work in clinical research, medical translation, or patient engagement, this session is packed with insights on how to truly capture the patient voice.