In this episode we feature Connor Lamb, a software engineer and founder of SkinTheory, an app that helps users manage their acne by tracking skin condition, routines, and other contributing factors. Conor, who battled severe acne himself, shares his journey of developing a systematic approach to skin management, which inspired the creation of the app. He discusses SkinTheory's "unsexy" growth, primarily driven by organic app store downloads, and acknowledges his initial approach prioritized building over market validation. He emphasizes the value of early distribution testing and big swings for product-market fit, lessons learned through SkinTheory's evolution.

Check out SkinTheory here: https://skintheory.app/