Meet a CEO

Meet a CEO

By Pascal LehnertBusinessMarketing
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Meet a CEO episodes

  • E2: Glocalization - How to successfully expand your business into foreign markets

    Seçkin Canan and Michel van Roon are both two guests who have a very diverse background and their own distinct target market. Yet I brought them both together to discuss the specific topic of Glocalization intensively.

    Seçkin is the CEO of Unusual Enterprise, an Agency that provides growth marketing in multiple companies. He can therefore be accounted as an expert when it comes to expanding companies into foreign markets, and he gives us many insights, for example how to act in those markets.

    Michel, CCO at QuandaGo, a software that offers Customer Experience Automation, is experiencing the topic of Glocalization firsthand. As QuandaGo is expanding into foreign markets, Michel describes many points that he is going through, to which Seçkin also offers his input from his perspective.

    Since both of them have various backgrounds, this is a very interesting back-and-forth discussion where there are many learnings when it comes to expanding in those foreign markets, so if you are looking to expand your company yourself, don't fret and take a listen!

    (P.S. This episode also has some very nice inputs when it comes to AI and ChatGPT!)


    Topics:

    - The Ingredients for local work (cultures and languages in business dynamics)

    - Why you should be patient when you expand in a foreign market

    - How to analyze and utilize your potential customers in foreign markets, and how to reach out to them

    - The needs of a local market

    - How to establish connections

    - How AI can help you expand into foreign markets


    More information on our esteemed speakers is provided below.

    Our host Pascal: https://www.linkedin.com/in/pascal-lehnert/

    Lehnert Media (Produce the podcast show): https://www.lehnertmedia.com/

    Seçkin: https://www.linkedin.com/in/aseckincanan/

    Unusual Enterprise: https://unusualenterprise.com

    Michel: https://www.linkedin.com/in/mvanroon/

    QuandaGo: https://www.quandago.com

    1 hr 8 min
  • E1: Meet a CEO - The Key to Unlocking Business Insights

    Welcome to the very first episode of our podcast, where we'll be diving deep into the world of entrepreneurship and business. Join us as we explore the journeys of successful CEOs and entrepreneurs and learn from their valuable insights.


    In this episode, I, Pascal share my personal story as an entrepreneur, detailing my experiences with my previous company "Digital Umsetzen" and the popular podcast "Digital Growth" where I produced over 171 episodes.


    Furthermore, I dive into the mission of the old podcast and explain how it was created, including the process and how we generated sales from it. I also share my valuable learnings from the past few years and how I utilized them to create my new company "Lehnert Media" and the new podcast "Meet a CEO".


    Discover the concept of the new podcast „Meet a CEO" and what you can expect from it in the future. My focus is to provide immense value to listeners and guests alike, which is why I chose to feature business roundtables with multiple guests. Learn why this approach is the perfect fit for our show and how you can benefit from it. Make sure not to miss out on the first roundtable episode next week“


    Do you want to produce and market your own business podcast? Then click on the link and book your first free initial consultation call:

    Call: https://calendly.com/lehnertmedia/business-podcast-free-consultation-call

    Linkedin: https://www.linkedin.com/in/pascal-lehnert/

    Website: https://www.lehnertmedia.com

    24 min

About Meet a CEO

From the publisher's feed

Hallo und herzlich Willkommen zu Meet a CEO, eine Podcast Serie, wo Geschäftsführer von führenden Unternehmen wertvolle Insights und Erfahrungen über Unternehmensaufbau teilen. Euer Host ist Pascal…