Blakthumb is a software company that provides an intuitive end-to-end operating system for Indoor Agriculture; specifically food and cannabis production. Both industries are skyrocketing and producers need help solidifying processes in order to increase output. All too often, producers rely on clunky spreadsheets or keep large tabs of data in their head.  While other software solutions in the space have focused squarely on compliance or environmental control. 

Blakthumb changes the paradigm by focusing on optimising operations and teams. This matters. Streamlining complex processes make it easy for producers to consistently increase output; while Cannabis in particular is notorious for high staff turnover. In this episode of Conviction Hunting, we chat to CEO and co-founder Mel Fyfe on how she got the idea for Blakthumb and how they're building a business focused on impact.