Restaurant ownership today is not for the faint-hearted. As well as making tasty food, they must be marketing masters, able to navigate multiple delivery platforms...and the various fees, devices and idiosyncrasies between them. klikit's game-changing software enables restaurants to manage multiple food delivery platforms in one place, by consolidating incoming delivery orders and presenting them to the staff in one platform. In addition, instead of having to upload new menus onto every platform, klikit allows you to push updates to all platforms with one upload.  And that's just the beginning! In an entirely novel move, klikit also connects kitchens with creators, allowing them to become ghost kitchens and unlock a new revenue stream with ease. In this episode of Conviction Hunting, we chat to founder Chris Withers to unpack his big vision for the future of food.

In this episode of Conviction Hunting, we chat to May Bandi, co-founder of Tirtyl; a direct to consumer (D2C) company that makes personal and household cleaners in tablet form. Tirtyl customers receive a delightful selection of tablet soaps in compostable wrapping, and a reusable glass bottle with a foaming pump. This model not only avoids bulky and wasteful plastic packaging; by enabling consumers to add water themselves, it greatly reduces the amount of carbon that’s emitted in the distribution process.

As marketing has moved from mass, to hyper personalised, we’ve come to expect offers to appear to us in the right place, at the right time, in the right tone. To do this normally requires A/B testing – but OfferFit have changed the game with their elegant AI product that allows marketers to achieve true 1:1 personalisation, without the need for A/B testing. In this episode of Conviction Hunting, I chat to founder George hachatryan and hear how he took the plunge to build a business that not only improves marketing outcomes, but helps marketers get out of the weeds of A/B testing, and focus on the more creative elements of their job instead.

In just a few short years, these two best friend founders built a new community-powered Venture Capital model on a mission to do things differently. In this episode, we meet Alex and Adrian and hear how they methodically, strategically and passionately took the plunge to turn AfterWork into their life's work.

Blakthumb is a software company that provides an intuitive end-to-end operating system for Indoor Agriculture; specifically food and cannabis production. Both industries are skyrocketing and producers need help solidifying processes in order to increase output. All too often, producers rely on clunky spreadsheets or keep large tabs of data in their head.  While other software solutions in the space have focused squarely on compliance or environmental control. 

Blakthumb changes the paradigm by focusing on optimising operations and teams. This matters. Streamlining complex processes make it easy for producers to consistently increase output; while Cannabis in particular is notorious for high staff turnover. In this episode of Conviction Hunting, we chat to CEO and co-founder Mel Fyfe on how she got the idea for Blakthumb and how they're building a business focused on impact.

We sit down with Own Home founders Tim Harley & James Bowe to find out how they built the conviction to go all in on their idea, the team and culture they're building and what's next now they've raised a Series A.

Tune in to hear how Emilé Radyté and Alex Cook, founder of Samphire Neuroscience, a neurotech company for women's health, built the conviction to make 'after work' their life's work