As marketing has moved from mass, to hyper personalised, we’ve come to expect offers to appear to us in the right place, at the right time, in the right tone. To do this normally requires A/B testing – but OfferFit have changed the game with their elegant AI product that allows marketers to achieve true 1:1 personalisation, without the need for A/B testing. In this episode of Conviction Hunting, I chat to founder George hachatryan and hear how he took the plunge to build a business that not only improves marketing outcomes, but helps marketers get out of the weeds of A/B testing, and focus on the more creative elements of their job instead.