Meet the mighty Donia Way! The trail blazing character created by the Architect and Anthropologist duo Javier Covo and Ileana Reyes. Initially created by Covo as a lens to understand and celebrate his wife and her culture, Donia Way has become a passion project that is now a thriving family business with a mission.

Listen in as I speak with Irene Covo Reyes and Maria Camila Guerrero, the daughter and daughter in-law of the creators, who tell me about the important role this beloved character plays in preserving and amplifying the Yucatan culture. Learn about their journey as they collectively create a meaningful brand and some unexpected pushback from the elite in the community. I am excited to share this cultural gem that mean a lot to me as the son of a Yucatan. Join me and learn what a “Confidentes” chair is and the meaning behind Donia Way’s name. You will want to meet Donia Way!!