Enabler

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In this interview, we are talking to Marcus Laube (https://www.linkedin.com/in/marcus-laube/) , the founder and CEO of one of the largest fintech exits this year. He sold the company, he founded in 2007 in 2021 for 100 mn Euros to Unifiedpost Group from Belgium (https://www.businesswire.com/news/home/20210411005030/en/Unifiedpost-Group-and-Crossinx-Join-Forces-to-Create-a-Unique-European-Business-Network).

Marcus has been the chairman of the European Fintech Alliance (https://eufintechs.com/) and the co-chairman of the European E-Invoice Service Provider Association (EESPA https://eespa.eu/)

The story of Marcus as an entrepreneur is totally fascinating: He was helping one of Lufthansa’s businesses (AirPlus) to get their first website and digitize Germany’s Flag Carrier. This brought him in contact with lots of electronic business ideas, with which he ventured out on his own. His first company was sliding into insolvency. He bought the company out of insolvency and this company stayed afloat by selling chairs and tables. This company was bought later by a company from Finland. This Finnish company stopped their business in Germany and Marcus decided to start over again with founding crossinx in 2007. He now sold this company in a 100 mn Euro plus deal (the deal includes a clause of up to 13 mn € further conditional earn-out payments according to the press statement).

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The Startup

crossinx (https://www.crossinx.com/en/) is the leading provider of e-invoicing based service solutions in Germany, working with the largest companies and institutions, such as Nestle, Bayer, TNT, Sixt and the German national government. The company was founded back in 2007 by Marcus Laube.

On April 12 Unifiedpost Group announced to acquire crossinx for 100 mn Euros (up to 113 mn €): https://www.businesswire.com/news/home/20210411005030/en/Unifiedpost-Group-and-Crossinx-Join-Forces-to-Create-a-Unique-European-Business-Network

The connection came from Marcu’s work in EESPA, where he met Unifiedpost. There has been interest to acquire crossinx 3 years before, but the deal was sealed after the IPO of Unifiedpost at Euronext (Euronext: UPG).

https://www.startuprad.io/blog/meet-the-fintech-behind-the-100-mn-e-exit-nobody-talks-about/

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