In the third of our 'Meet the Founder' series, James sits down with Amy Williams, Founder & CEO of Good-Loop, an ethical advertising platform which asks users to watch ads in full in exchange for making a free donation to a good cause. Amy shares her views on digital advertising, how she developed her idea and got the company off the ground, and why she went all the way to Chile to help make it happen. Check Good-Loop out at good-loop.com and catch her own podcast by searching for 'The Good, The Bad & The Advertising'.

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