Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every time you watch an ad - aiming to provide a sustainable future for transformative change through billions of small actions. As the fourth business that Sue has founded, she and James cover the behavioural science that backs up WeAre8, why being a B Corp is so important to the business, and why Rio Ferdinand is so engaged with the cause. 

Find out more about WeAre8.

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