How has the demand changed for things like reading glasses? What about probiotics? What is it like to shift your product strategy over to hand sanitizer in order to meet ecommerce demand during a pandemic? In today’s episode, you’ll hear from Stefan Weitz of Jetson, Sem Lewkowict of Black Wolf, and Jon Corwin of Readers.com. Listen to the episode to hear about how the pandemic changed the way they operate and the way their customers interact with their products. 

Topics Discussed in Today’s Episode:

How things have changed as far as demand for Jetson products

How demand changes for reading glasses during a pandemic

Whether reading glasses for computers have offset the loss in sales of outdoor glasses

How Black Wolf pivoted into the hand sanitizer space

How Black Wolf handled the high volume of orders

Negotiating lower MLQs

How switching to hand sanitizer affected payments and cash flow

The drop shipping or manufacturing in China model

How to handle delays in shipping with customers

How to identify where to manufacture in the US

How to scale up quickly

Shifts across different platforms

The most important data points to look at

Advice for brands trying to navigate through a pandemic

Resources:

Stefan Weitz

Jetson

Sam Lewkowict

Black Wolf

Jon Corwin

Readers.com