The Jefferis family are synonymous with the Brahman breed. Having notched up a multitude of trophies over their long association with the Beef Australia event, they have a deep affection for not only the event, but the kinship it represents. Rodger and his late wife Lorena built the Elrose Stud into one of the most recognisable names in Brahman cattle. It is the biggest Brahman stud in Australia, having been built up from their Cloncurry base and more recently Central Queensland.

In the latest episode of What’s Your Beef, we catch up with Rodger over a coffee and talk all things from what growing up in Cloncurry was like, to the experience and importance of building up a purebred Brahman herd and his concentration and focus on data and genetics.