In this episode, I sit down with Kelly, the creative visionary behind our designs. From dreaming up our first bag to fine-tuning every detail that makes SouthLife products timeless, Kelly’s fingerprints are on everything we do.

We talk about what inspires his work, the creative process behind our collections, and how a winding path of past jobs and life experiences unknowingly prepared him for this role. It’s a conversation about craftsmanship, purpose, and the magic that happens when passion meets persistence.

Whether you’re a longtime customer or just discovering our story, we think you’ll love hearing from the heart behind the brand.