His book 'TopBiller' has sold more than 24,000 copies across 72 countries.

It's transformed his personal brand and his reputation.

It helps differentiate himself in a highly competitive market.

Today you'll learn:

1. How creating value-based lead magnets could transform your brand and reputation.

2. Why stories are so powerful at creating a deeper connection.

3. How Steve went about creating and marketing his best-selling book that's sold thousands and thousands of copies.