Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.

In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success.

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