Who owns the experience of parents while their child is enrolled at your school?

Your school has dedicated departments focused on the experience of parents before they select your school (admissions) and after they graduate (alumni). But who owns the experience of parents while their child is enrolled? On this episode of The Enrollment Spectrum Podcast Jill Goodman of Jill Goodman Consulting asks this compelling question and offers advice for schools who want to develop a strategic retention plan.