When you think about marketing, try to think about having a conversation with your client or potential client one-on-one. When you think back to where your clients are, they may be 3, 4, or 5 steps behind you when it comes to your expertise. This is the biggest challenge my clients face when it comes to relating to their clients - we have to remember the journey and what it took to get us where we are today. We have to remember to meet our market where it is - when we don't, the marketing is information overload, your potential clients will become overwhelmed, and - worse - you might as well. The simple lessons can be shared through your marketing, and what is offered through your service will be your knowledge - the big needle movers.

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