XR Today's Demond Cureton hosts Seth J Bennett, CMO, Charlotte Hornets, James Kaplan, CEO and Co-Founder, MeetKai, and Weili Dai, Executive Chairwoman and Co-Founder, MeetKai.

In our interview, we discuss the following:

• The impetus for MeetKai and the Charlotte Hornets to collaborate for their virtual sports apparel store
• Using MeetKai's XR solutions to engage sports fans in fresh and innovative ways
• How using XR and the Metaverse can lead to greater engagement rates compared to traditional methods
• The rising trend in sports companies leveraging Web3 and Metaverse technologies to boost brand engagement
• Democratising immersive experiences for sports fans with interoperable technologies to reach the widest audiences possible
• Emerging trends in XR and what could take place in the future