Meg Barr has a passion for understanding consumer behavior and is currently working as a product marketing manager in the skincare industry. In her current role, Meg is setting business strategy for the North America region and working to bring new products to life and drive sales. When she is not working, Meg is preparing to run her second marathon in London, UK next year (hopefully!). In this episode, Meg explains how studying psychology led her into a career in marketing, and also how she benefitted in her career through a variety of different roles and experiences in marketing and strategy at Estée Lauder.