Do you feel awkward or afraid to ask clients for a testimonial or to participate in a case study? That’s what I’m discussing on my episode today with Meg Cumby, a consultant focused on getting her clients effective testimonials that build trust with potential prospects.

Meg discusses how to elicit natural stories from clients by guiding them through a series of questions. She also covers how to go about collecting testimonials, and how Kanban boards both physical and digital have helped her stay on top of her work.