At Capacity

Does your marketing copy talk about your business rather than your customers? If so, you might be missing an important component of the story that attracts customers to buy from you. That’s what I’m discussing with my good friend Mark Laughlin on the episode today.

Mark writes marketing copy for the fitness industry, and he’s a master at connecting with customer’s needs and showing them the value of the companies he works with. We discuss how companies can build trust by focusing on their customer’s needs first and foremost, whether in the form of free downloads, email series, or strong website copy.

Joining me on the show today is Maryse Benhoff, president of BG Communications, a translation firm focused on providing quality linguistic services for over 25 years. Maryse is also the Chair of the ISO/TC37/SC5 committee, which handles standards for translation and interpretation.

We talk about the importance of structure and standards to translation workflows, how ISO has been instrumental in helping the translation industry self-regulate worldwide, and how Maryse and her team have coded their own translation ERP (Enterprise Resource Planning) system.

Joining me on the show today is Ben Froedge, who helps design and marketing agencies go from data-bankrupt to data-driven, and in the process, prove to clients the value they’re delivering.

We go in-depth with Google Analytics, where Ben explains how this free tool can be used to measure and demonstrate the bottom-line results that agencies deliver.

Joining me on the show today is Tim Stringer, founder of Technically Simple. For 16 years Tim has worked to coach, teach and consult with businesses to find their organizational purpose, and to help them thrive with modern technology.

We talk about a shared passion, the Getting Things Done method - a system that clears your head and clarifies your commitments. We also talk about useful productivity tools for teams in the workplace, and how to go about implementing them effectively.

Do you feel awkward or afraid to ask clients for a testimonial or to participate in a case study? That’s what I’m discussing on my episode today with Meg Cumby, a consultant focused on getting her clients effective testimonials that build trust with potential prospects.

Meg discusses how to elicit natural stories from clients by guiding them through a series of questions. She also covers how to go about collecting testimonials, and how Kanban boards both physical and digital have helped her stay on top of her work.

On this episode I’m talking to Bryan Montpetit, founder of Montlingo, a translation agency based in Quebec, Canada. Montlingo provides language businesses and other language service companies.

Bryan shares his unique journey, originally hailing as a programmer analyst before bringing his expertise to the translation space. We talk about advice for picking translation tools, whether to code your own, and the benefits of automation to enhancing customer service.

On this episode I’m talking to David Hutcheson, founder of Voice and Tone (formerly known as London Support), a customer support agency that helps businesses plan, execute and manage their customer support strategy..

David shares his expertise on how companies from small to big can implement customer support, the technology that helps make interacting with customers easier, and a fantastic initiative to help those with jobs displaced by automation.

On this episode I’m talking to Céline Imbaud, founder of ITC Translations, a language translation company celebrating their 20th anniversary.

Céline discusses her experience growing a successful team with offices across three countries, as well as how taking a big risk with technology has paid off for both ITC’s team and clients.

On this episode I’m talking to Aron Sawyers, founder of AS Visuals and a video content strategist.

Aron has some handy tips for creating video to explain and sell business services and brands. For example, imagine having a video business card that you could send out or even just put in your email signature, that more authentically explains what your company does than text ever could.

On this episode I’m talking to Anja Jones, Managing Director of AJT, a translation and localization agency based in the UK.

AJT was recently recognized by ITI (The Institute of Translation & Interpreting) for contributions to the translation community through their Graduate Junior Translator Scheme, so I was excited to learn more about what Anja had created. We also talk about some handy tools - one called Smartling, which is bringing greater transparency to translation, and TimeTac, an app that makes it much easier for Anja to keep track of her remote team.