This episode of the Retail X Series podcast is an in-depth interview with Meg He, Co-founder of Aday. Meg shares her experiences with getting her early customers for her apparel brand, especially before there was a lot of money to spend on customer acquisition. She has great advice for early stage DTC founders who are looking for the best ways to acquire early customers.

Topics:

- The best channels for customer acquisition at the early stages

- Building an email list before you launch

- Considering offline channels like press, pop-ups, showrooms and more

- Finding success in paid channels/social

- Measuring early customer acquisition efforts and scaling them

- The metrics that matter

Music by Eino Toivanen, kongano.com

Edited by Deven Shah

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To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.