What steers health systems?

Should we add rewards for being healthy?

Why are imperfections worth more than results?

Today’s episode dives deeper than just the answers. Together with our guest, we explore:

Communication as a catalyst for health: Why motivation and understanding are as vital as data and technology in driving sustainable health behavior.

Deferred compensation and healthcare culture: How to inspire people to invest today for a healthier, happier self-decades from now.

The Wellbeing Economy: How the Nordic Wellbeing Academy translates wellbeing principles into measurable, actionable strategies for organizations and policy.

Innovation through humility: Why accepting failure and funding eccentric, high-risk ideas are essential to solving the healthcare challenges of tomorrow.

Our guest Lars Münter shares how his journey from aspiring astronomer to health communicator shaped his mission: helping individuals, organizations, and societies move from healthcare to wellbeing care.

“We create hope, so that people dare to dream that it could be different.” – Lars Münter

This episode is both philosophical and practical — touching on economics, psychology, and social innovation, yet always anchored in the human experience. It’s about shifting from curing illness to cultivating wellbeing, and from managing systems to inspiring people.

Listen and discuss with us in episode 80, on why the “motivational infrastructure of health” relies on communication above all.

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