Melissa Chang

– The Sales Conversion Podcast with Rylee Meek Episode 018 Melissa Chang

Melissa Chang is the president and CEO of PureB2B, LLC and drives the product 

development and technical operations for the firm. Melissa is also Founder, 

President and CEO of the PureB2B’s parent firm, Pure Incubation, LLC and a 

Director for MedData Group, LLC. An expert and pioneer in lead generation 

strategies, data driven strategies, and the development of web 

applications, Melissa brought a successful track record of online 

innovation and web application development when she formed Pure Incubation.

She has been an Internet entrepreneur and technology developer for more 

than a decade, and her career boasts an impressive track record of 

innovation and early entry into various Internet markets. Melissa held 

prior executive leadership positions at Ziff Davis, Connexus Media, and 

Publish magazine where she helped to change the way high-level technology 

companies reach IT professionals for more than a decade. Outside of the 

office, she can be found renovating her 1890’s home and enjoying time with 

her husband and daughter.

Listen to this informative Sales Conversion Podcast episode with Melissa Chang about providing full funnel demand generation solutions to the tech industry.

Here are some of the beneficial topics covered on this week’s show:

How every company is doing the same thing to reach their buyers.

Why B2B marketers operate differently than B2C marketers.

How you need to get familiar with your target audience.

Why sending useful gifts is a fantastic way to get engagement.

How you need to generate top funnel leads even during COVID-19.

Connect with Melissa:

Links Mentioned:

pureb2b.com

Guest Contact Info:

Twitter

@ThinkPureB2B

Instagram

@thinkpureb2b

Facebook

facebook.com/ThinkPureB2B

LinkedIn

linkedin.com/company/pureb2b

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