In 2011 Melissa Orozco founded Yulu PR, a communications and impact consulting agency mandated to champion socially innovative organizations that are making positive social and environmental impact.

Since then, Melissa was awarded a top 30-under 30 marketing professional award, was Chair of Communications for the Urban Land Institute of BC, played a key role in the ‘Fuck Cancer’ campaign earning her agency at International Stevie Award for Best Social Good Campaign, and became Canada’s first PR agency to become a certified B Corporation.

With the belief that stories have the power to drive behavior and social change, Melissa and her team embarked on an evolution of public relations. Enter Impact Relations, an organization dedicated to promoting the widespread practice of PR & communications for positive impact that works with emergent change makers across North America.