#12minconvos

Melissa Rautenberg: Growth, Travel, and Life Transitions /Ep 3980


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I have often been referred to as "the air traffic controller" of marketing operations.

Ensuring the efficient execution of marketing strategies is a clear passion of mine. Nothing is better than working with a great team to connect business and brand goals to marketing strategy and execution. I excel at building, training, and optimizing the performance of teams and systems of all sizes. As a creative problem-solver, I'm able to leverage marketing analytics to devise data-driven solutions to overcome challenges and maximize return on investment (ROI), while also bringing in gut, grit, and experience.

Where marketing and branding are concerned, I bring fresh and innovative solutions to many business challenges. My core competencies include cross-functional team communication, marketing and branding strategy, data-driven results, customer relationship management (CRM), web, design, content, e-commerce, product, and supply chain management. I am passionate about helping brands connect with their audiences, grow their reach, and achieve monetary and personal goals."

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