Melissa Urban is the co-founder and CEO of Whole30, and a six-time New York Times best-selling author.   She is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship.  Her latest book "The New Whole 30" is an updated version of her famous Whole 30 book.  We discuss the new book, ultra-processed foods, organic vs non-organic foods, Ozempic, food influencers and more!

0:00:00 - Intro
0:00:12 - Checking In
0:00:42 - Melissa's Concussion
0:04:05 - Eating Natural Foods & Healing
0:05:30 - The Whole 30 Overview
0:08:23 - Ultra-Processed Foods
0:12:08 - Taste & Food Production 
0:14:50 - Organic Vs. Non-Organic
0:16:30 - Seed Oils & Healthy Oils
0:18:55 - Whole 30 Meals at Costco
0:20:50 - Using Salt & Sweetener in Food
0:23:33 - Soy & Vegan Whole 30
0:26:50 - Dairy & Raw Milk
0:29:25 - Pancake Rule
0:31:45 - Weight Loss & Being Healthy 
0:34:10 - Ozempic & Weight Loss Drugs
0:36:55 - Finding the Why for Whole 30
0:38:40 - Setting Boundaries & Alcohol
0:42:18 - Whole 30 & Health Lifestyle 
0:44:20 - Whole 30 Testimonials
0:45:20 - Carnivore Diet
0:48:25 - Different Cooking Methods
0:50:55 - Fish - Wild Vs. Farmed
0:54:55 - New Recipes
0:56:20 - Food Influencers
0:58:15 - Influencing Food Companies & Individuals
1:01:14 - Outro

Melissa Urban website:
https://www.melissau.com/

Chuck Shute link tree:
https://linktr.ee/chuck_shute

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