It takes courage to build a business you believe in ... and not just do what everyone else is doing

 

Memberships 90% are lurking (just observing what is going on), 9% are moderate engagers, and 1% or less are super engagers. This stat can actually cause membership owners to want to do more and more to get more engagement.

 

Memberships actually don’t need to take that much time to love up and give value to. Lisa Pricinic is all about creating and running a money-making membership with 15 hours (or less) of work per week! Lisa’s mission is to help business owners build a business helps them do more of the work they do while expanding, and growing to live out their dream.

 

Memberships really come down to a few things: differentiation, good structure, profitable pricing, and choosing the right marketing strategy. 

 

Lisa is talking us through it all. We even have a bit of a live case study about my own membership program: Stay Goaldone.

 

In this episode, we chat about: 

• Members in a membership are lurking (and that is not a bad thing) - this shocked me!

• Structure your Membership Effectively

• Price Your Membership Correctly

• The pros and cons of always open, limited evergreen, and live launching

 

Mentioned In this episode: 

Stay Goaldone

 

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