In episode 6 of the Membership Business Growth, Ron Sell welcomes industry legend, Roland Osborne, as he shares insider secrets on how to grow your martial arts business. Roland dives deep into the importance of having an amazing product, innovative marketing strategies, and the impact of internal marketing.

Tune in as Roland shares his passion for impacting lives and growing martial arts schools through heart-centered strategies.

TIMESTAMPS

[00:02:05] Creating an Amazing Product.

[00:05:09] Evolution of Martial Arts Curriculum.

[00:10:09] Martial Arts Growth Journey.

[00:14:18] Creating Spa-like Environments

[00:16:47] Different Levels of Cleanliness.

[00:22:25] Training Future Martial Arts Instructors.

[00:24:24] The Martial Arts Instructor Lifestyle.

[00:29:25] Elevating Curriculum with Experience.

[00:33:23] Marketing Events to Engage Parents.

[00:35:26] Health and Fitness Industry Trends.

[00:44:59] Impacting Lives Through Martial Arts.

[00:46:05] Martial Arts Scoring System Innovation.

In this episode, Ron Sell and Roland Osborne underscore the significance of focusing on creating an exceptional product for your martial arts school to foster growth and success. By concentrating on developing a strong curriculum, offering diverse programs, and embracing innovation in the training experience, martial arts schools can create an exceptional product that attracts and retains students. 

QUOTES

• “I'm not the best martial artist, but I train and I train hard and I do my best. And people respect that. They respect people who try their best. And so we're up there, we're training, we have a system for us to continue training, because I think that's important. We train for the rest of our life. Why wouldn't we train? This is what we love.” - Roland Osborne
• “So if you're inside the school, one, there's a basic program. Two, there's some kind of black belt training program. Three, there's leadership. And four, there's instructor training. Five, there's management or me. So when you sell your program to the parents and you stand up in front of them and you're like, if you train here for five years, 10 years, 15 years, you're going to do what? End up just like me.” - Roland Osborne
• "Reach deep in their eyes and say, I believe in you. because the number one form of confidence is somebody else believing in you." - Roland Osborne

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook: https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Roland Osborne 

Instagram: https://www.instagram.com/rolandosborne/

Facebook: https://www.facebook.com/roland.osborne.7/

LinkedIn: https://www.linkedin.com/in/roland-osborne-8438ab5a/

WEBSITE

Spark Membership: https://sparkmembership.com/

Rolan Osborne: https://rolandosborne.com/

Hyper Martial Arts: https://wearehyper.com/

In episode 5 of the Membership Business Growth, Ron Sell interviews Grandmaster Cheong Park, also known as GMP, a highly successful martial arts business owner with 10 schools and a lifestyle many aspire to. He shares insights from his 30 years in the industry, including tips on running multiple successful schools, maintaining work-life balance, and achieving personal and professional fulfillment. 

Tune in to learn from this industry legend's journey to success and fulfillment in the martial arts business world.

TIMESTAMPS

[00:01:16] Living the Martial Arts Lifestyle.

[00:06:04] The Foundation of Growth.

[00:12:20] Building a Successful School.

[00:15:07] The Power of Mindset.

[00:22:29] Marketing Evolution Over Decades.

[00:24:00] Purpose-Driven Events for Fundraising.

[00:31:23] Leveraging AI for Business Growth.

[00:37:45] Grassroots Marketing Strategies.

[00:41:32] The Science of Digital Marketing.

[00:46:13] Financial Growth Strategies.

[00:52:52] Overcoming Shyness in Marketing

[00:58:58] Propel Your Business to New Heights.

In this episode, Ron Sell and Grandmaster Cheong Park highlight the significance of evolving with the times and continuously improving teaching methods to impact students effectively. The discussion delves into practical strategies for school owners to elevate their businesses, focusing on the core components of growth. GMP emphasizes the value of consistent lead generation through various marketing channels, such as community events, digital marketing, and VIP interactions.

QUOTES

• "Number one is humility and humbleness. You have to be humble to self-evaluation and be a self-critic to understand that in order to evolve, you have to change. And the only way you can change is through having the humility to understand that you have a lot of improvement to do." - Grandmaster Cheong Park
• "Those are some of the grassroots, because marketing, either you pay a lot of money to get leads, or you have to work your ass off, gorilla. You got to hit the pavement." - Grandmaster Cheong Park
• "It's not how much money your school makes. It's your ability to take home the amount. And with that part of that amount, investing it." - Grandmaster Cheong Park
• "I think that's the number one cause of failure is failure to implement, right? Learning something and doing nothing with it." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Grandmaster Cheong Park

Instagram: https://www.instagram.com/grandmaster_park/

Facebook: https://www.facebook.com/p/GrandMaster-Cheong-Park-GMP-100026536880971/

LinkedIn: https://www.linkedin.com/in/cheong-park-720768a/

WEBSITE

Spark Membership: https://sparkmembership.com/

Park’s Taekwondo Federation: https://parksfederation.com/

In episode 4 of the Membership Business Growth, Ron Sell is joined by Antony Graf as he shares his insights on growth in the martial arts and fitness industry. Antony, a highly successful school owner and martial artist, discusses the importance of routine, mindset, and passion in achieving business growth. He also emphasizes the power of making a difference in the lives of others and the role of gratitude in finding happiness. 

Tune in now to gain expert tips and inspiration for your own business growth journey.

TIMESTAMPS

[00:02:55] Positive Self-Talk Importance.

[00:05:13] Martial Arts Family Lineage.

[00:10:12] Chasing Fulfillment Through Medals.

[00:13:03] Finding Balance and Happiness.

[00:18:19] Breaking Through Severe Anxiety.

[00:22:06] Love Languages and Communication.

[00:26:01] Physical Touch and Emotional Intelligence.

[00:31:03] Finding your Ikigai.

[00:35:18] Roles and Responsibilities.

[00:38:02] Learning from Successful Influencers.

[00:41:14] Wisdom from the Past.

[00:45:54] Simplifying Complex Concepts.

[00:49:23] Mastery Through Time and Effort.

[00:53:26] Getting in Shape with Antony.

[00:58:10] Coaching the Right Behavior.

[01:02:34] Powerful Life Lessons.

[01:04:33] Neurological Connection of Love.

[01:09:32] Perception of Luck in Life.

In this episode, Ron Sell and Antony Graf discuss the importance of being obsessed with what you do and how it can lead to success. Antony also shares his personal experience of using positive self-talk to overcome self-doubt and fight off negative thoughts. He emphasizes the impact of words on our psychology and how they can shape our actions and beliefs.

QUOTES

• "And this is where I understand that the investment makes a difference because it becomes my reputation of who we are. And that's how we actually grow the school because we become local legends." - Antony Graf
• "If it's not you, then who's going to step up? Who's going to make the difference if you give up on them? Who's next in line? And they're not going to care as much as you because you know who you are and you know what you can do because you've seen this kid before in a different body, in a different mind." - Ron Sell
• "The number one thing with focusing kids is to look in their eyes. When you look into their eyes, you're making a direct connection with that kid. They will show them love. And number one thing is you're going to make sure that they know that you're paying attention to them.” - Antony Graf

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Antony Graf

Instagram: https://www.instagram.com/antonygraf/

Facebook: https://www.facebook.com/profile.php?id=100085271464865

WEBSITE
Spark Membership: https://sparkmembership.com/

Believe Martial Arts: https://www.believemartialarts.com/

In episode 3 of the Membership Business Growth, Ron Sell sits down with Robby Beard to discuss the importance of growth in martial arts schools. They emphasize the need to focus on getting and retaining members, while also highlighting the various strategies and areas to prioritize in order to achieve growth. 

Tune in to learn valuable insights and expert tips for taking your martial arts school to the next level.

TIMESTAMPS

[00:02:20] Focus on Enrollment and Retention.

[00:03:44] Phase One for Growth.

[00:09:38] Future Customers and Marketing.

[00:11:26] The Importance of Teaching Skills.

[00:19:11] Teaching Staff Members Martial Arts.

[00:21:39] Staff and Personal Development.

[00:25:10] Knowing your Business Numbers.

[00:29:08] Setting and Achieving Goals.

[00:37:47] Resources Available.

In this episode, Ron Sell and Robby Beard discuss some strategies for growing martial arts schools to the next level by emphasizing the importance of understanding the different aspects of growth and knowing which areas to focus on. He breaks down the growth process into four phases in order to track and analyze key statistics to measure growth and make informed decisions. 

Moreover, Ron and Robby highlight the significance of personal growth and the impact martial arts instructors can have on their communities. They emphasize the importance of making a positive impact and being lifelong learners in order to create meaningful change.

QUOTES

• "But at the end of the day, whoever's on that mat, personality has got to be there. They've got to know how to motivate, educate and demonstrate. They've got to know how to get out there and be a good teacher" - Robby Beard
• "It's time to do the most important thing for growth, in my opinion, and that's staff development. Team together, we achieve more."  - Robby Beard
• "If you want to grow your school, man, know your numbers, set a goal." - Robby Beard
• "I believe that martial arts instructors who are improving their own lives are going to make the biggest impact on our world." - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Robby Beard

LinkedIn: https://www.linkedin.com/in/robby-beard-16267922b/

Facebook: https://www.facebook.com/robby.beard.1/

WEBSITE

Spark Membership: https://sparkmembership.com/

USA Karate: https://karatememphis.com/about-us/germantown

In episode 2 of the Membership Business Growth, Ron Sell interviews Adam Spicar, an incredible school owner and martial arts enthusiast. Adam shares his inspiring journey and discusses how he started his martial arts school, the type of martial arts he teaches, and his motivation for helping others achieve their dreams.

Tune in to gain valuable insights for business growth in the martial arts and fitness industry.

TIMESTAMPS

[00:03:49] A Surprising Turn of Events.

[00:11:56] Tremendous Success in Early Months.

[00:14:57] Taking Massive Action to Succeed.

[00:19:06] Sticking with Hard Work.

[00:25:09] Longevity in Martial Arts.

[00:27:48] Strong Culture and Events.

[00:31:40] Team Culture and Making a Difference.

[00:34:23] Impacting Lives through Confidence.

[00:39:06] Using Spark for Martial Arts.

[00:41:43] Balancing Work and Family.

[00:52:17] KPIs and Business Growth.

In this episode, Ron Sell and Adam Spicar highlight that building a strong community is a fundamental aspect of martial arts. It involves establishing a solid connection with team members, parents, and students. By prioritizing community-building efforts, martial arts organizations can foster a sense of belonging and camaraderie among their members.

Furthermore, Ron and Adam emphasize the need for both business-focused staff meetings and separate training sessions in a martial arts studio. By dedicating time to both aspects, the staff can effectively manage the business side of the studio while also maintaining their passion for martial arts and fostering a strong team spirit.

QUOTES

• "You know what's cool is people could use that same mindset in anything. Like you don't have to have your back against the wall. You don't have to lose everything that you own to have that mindset. As a matter of fact, it's probably less painful if you would just take that mindset on now. Like ‘I'm going to succeed no matter what it takes.’ And that one mindset man will totally transform your and your family's life.” - Ron Sell
• “I think it's all about creating community. Often as martial artists, we focus on position of the hands, position of the thumbs, position of the pinkies. And sometimes we forget for the martial art to think that we're working with human beings, we're working with people.” - Adam Spicar
• “I couldn't be more proud of, you know, what our program does. And you are 100% sure we are changing lives. It's amazing. You know, we get up in the morning and we go change somebody's lives. We empower them. It's great." - Adam Spicar
• "KPIs are key performance indicators. They are numbers that you look at because if you look at the numbers of your business, you can see, you can spot weaknesses. I don't know about you, but I love weaknesses because then I know I can make them stronger, right?" - Ron Sell

SOCIAL MEDIA LINKS

Ron Sell
Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

Adam Spicar
LinkedIn: https://www.linkedin.com/in/adamspicar/

WEBSITE
Spark Membership: https://sparkmembership.com/
Reveal Martial Arts (Spicar's Martial Arts): https://www.idokarate.com/

In episode 1 of the Membership Business Growth, Ron Sell interviews industry legend, John Geyston, to discuss insider secrets on marketing, sales, retention strategies, and finding balance in life. They also highlight the importance of transparency and helping others overcome challenges in their businesses.

Tune in as they uncover powerful strategies and tips to take your business to the next level.

TIMESTAMPS

[00:06:00] Pursuing martial arts full-time.

[00:07:25] Starting in a Satellite Program.

[00:11:33] The Mission of Martial Arts.

[00:14:45] Impacting Lives through Martial Arts.

[00:19:28] Adult Martial Arts Program.

[00:21:02] Managing a Diverse Training Culture.

[00:26:09] Monitoring Business Growth and Statistics.

[00:29:25] Tracking Business Numbers is Crucial.

[00:34:09] The Wheel of Life.

[00:38:12] The Importance of Notes.

[00:42:47] Owning and Addressing Customer Feedback.

[00:51:42] White Belt Marketing Insights.

[00:54:48] The Power of Affirmations.

[00:58:39] Impacting Lives through Martial Arts.

In this episode, Ron Sell and his first-ever guest, John Geyston, emphasize the significance of communication in resolving conflicts and improving relationships. They discuss the importance of addressing misperceptions and misunderstandings that may arise in communication and stress the need to take responsibility for one's actions and their impact on others. They also give importance to reaching out to others for support when facing challenges emphasizing the value of leaning on available resources instead of trying to handle everything alone. This suggests that effective communication involves seeking help and support from others, which can lead to better problem-solving and relationship-building.

QUOTES

• "Numbers are truth and everything else is an opinion. Too many people get hung up on their opinions and then one day they're surprised by their truth." - John Geyston
• "We need to raise our price point because not that I want to make more money, but I want to make sure my floor is not congested with people that don't see the value in what we're doing. I want the ones that see the value." - John Geyston
• "Lean. You don't have to be the resource. Lean on the resources." - John Geyston

SOCIAL MEDIA LINKS

Ron Sell

Instagram: https://www.instagram.com/ronsell/

Facebook:https://www.facebook.com/masterronsell/

LinkedIn: https://www.linkedin.com/in/ron-sell-684920a3/

John Geyston

Instagram: https://www.instagram.com/graciehumaitatampa/

Facebook:https://www.facebook.com/john.geyston/

LinkedIn: https://www.linkedin.com/in/john-geyston-a9ba5a86/

WEBSITE

Spark Membership: https://sparkmembership.com/

My name is Ron Sell and I am really excited about the upcoming launch of this Podcast!

I will be interviewing the top successful martial arts and fitness business owners to dive deep into how they run their businesses, giving you the inside secrets to a more fulfilling and profitable gym.

We will discuss everything from gaining more students, enrollments, how they teach, how they train their staff and how they overcome setbacks and challenges.

For the last 23 years I have talked to hundreds of  owners on how to grow a successful business and want to bring back what has worked to this show.

Stay tuned!