As a major credit card company clains, membership has its privileges and the same should be said about membership in the International Franchise Association. Especially at a time when franchising continues to be under attack at local, state and federal levels like never before. This week on Franchise Today co-hosts, Stan Friedman and Paul Segreto are joined by Paul Rocchio, Senior Director of Development and Member Services at the International Franchise Association. Rocchio will share his insight on why it's more important than ever before to be an active member of the IFA, recent leadership changes at the IFA and what members can expect for 2016.

Paul Rocchio joined the IFA staff in March of 1999 as Manager of Grassroots and Political Education, and was promoted in 2001 and again in 2013 to his current position as Senior Director of Development and Member Services. Paul is responsible for the retention and recruitment of new members while creating continued value-added benefits and services to existing members. He staffs the IFA Supplier Forum Advisory Board and assists with the Membership Committee.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.