With the growing uncertainty around Coronavirus and its duration, museums and cultural organizations are wondering the best ways to navigate these uncharted waters. In the face of closures, requests for membership extensions, and member turnover, many cultural organizations are all experiencing the unprecedented challenge of maintaining their membership bases. During this unusual time, communication with those members is critical - but where do we start, and how do we stay relevant in members’ eyes when nobody can actually see us?

Please join Dan Sullivan (Head of Partnerships @ Cuseum), along with Ingrid Van Haastrecht (Director of Advancement Services, Analysis and Membership @ Dallas Museum of Art) and Jennifer Thomas (Director of Annual Programs at St. Louis Art Museum) as they discuss actionable strategies for keeping members informed during closures.

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