Cuseum Podcast

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges. In particular, many are realizing that tourism will be down for quite some time, which has the potential to profoundly affect admissions and membership revenue. At the same time, cultural organizations may have renewed appeal to local audiences as the world embraces a “stay local” or “staycation” mentality for the foreseeable future.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Tim O’Connell (Director of Membership & Annual Giving @ North Carolina Museum of Art), Julie Knight (Director of Membership @ San Francisco Museum of Modern Art), Sewon Barrera (Digital Marketing Manager @ Exploratorium) & Daniel Vincent (Director of Membership @ Trustees of Reservations) as they discuss shifts in audiences and membership marketing strategy in light of coronavirus. This webinar will address how organizations can reorient the value propositions of membership and double down on local audience development to survive and thrive in the coronavirus era.

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Since the COVID-19 pandemic forced museums, zoos, and cultural attractions to close their doors, many have admirably turned their attention to new digital content projects, virtual public programs, and online events to help keep audiences engaged. Now, after two months of closures, many organizations are also beginning to monetize these digital initiatives through entrance fees, “pay what you wish” models, and other methods. Even as organizations open their doors (or plan to open their doors) to visitors once again, many are finding that the reduced capacity and restrictions on physical events and summer camps are placing greater importance on generating revenue through digital engagement initiatives.

Join Brendan Ciecko (CEO and Founder @ Cuseum), Christian Ramirez (Public Programs Manager @ Phoenix Art Museum), Michelle Mileham (Director of Education @ Tracy Aviary), & Laura Houston (Director of Education @ Elmwood Park Zoo) & as they explore various ways to monetize virtual programming and digital offerings. This webinar will explore ways to monetize traditional programming that has been shifted to digital platforms, as well as creative ideas that have generated new revenue streams. This discussion will also address some of the challenges related to reopening that cultural organizations are continuing to face.

Hosted on Acast. See acast.com/privacy for more information.

After almost two months of coronavirus closures, many museums and cultural organizations are preparing to welcome visitors and members back. However, while organizations may be reopening, many are doing so in a graduated way and facing new challenges. In particular, many are realizing that tourism will be down for quite some time, which has the potential to profoundly affect admissions and membership revenue. At the same time, cultural organizations may have renewed appeal to local audiences as the world embraces a “stay local” or “staycation” mentality for the foreseeable future.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Tim O’Connell (Director of Membership & Annual Giving @ North Carolina Museum of Art), Julie Knight (Director of Membership @ San Francisco Museum of Modern Art), Sewon Barrera (Digital Marketing Manager @ Exploratorium) & Daniel Vincent (Director of Membership @ Trustees of Reservations) as they discuss shifts in audiences and membership marketing strategy in light of coronavirus. This webinar will address how organizations can reorient the value propositions of membership and double down on local audience development to survive and thrive in the coronavirus era.

Hosted on Acast. See acast.com/privacy for more information.

Due to COVID-19, many museums and cultural organizations are facing significant disruptions to revenue with the absence of gate attendance and on-site purchases. From membership extensions, halted acquisition campaigns, cancelled events, to public funding cuts, many other traditional revenue streams have also been interrupted. Even as organizations prepare to reopen and welcome members back, traditional events and other common revenue sources may be diminished or even off the table entirely for quite some time.

Despite the challenges, by rethinking the membership business model, initiating virtual events, and seeking out new revenue opportunities, membership departments and cultural institutions have the potential to bounce back, and membership can continue to be a primary revenue stream.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Claire Byfield (Membership Manager: Engagement @ British Museum), Tom Knowles (Membership Events Manager @ British Museum) & Rosie Siemer (Founder & CEO @ FIVESEED Membership Consulting) as they discuss how membership, revenue, and events can be reimagined to bolster museums and ensure their financial health going into the future.

Hosted on Acast. See acast.com/privacy for more information.

For nearly two months, museums across the country have been physically closed due to the coronavirus. In response, cultural professionals have developed and delivered exciting new content across a range of platforms to keep their audiences engaged during these unprecedented times. Now, as some states lift their stay-at-home orders and the world prepares to slowly reopen, museums are thinking about what reopening is going to look like.

Join Brendan Ciecko (CEO and Founder @ Cuseum), Mark Sabb (Senior Director of Innovation, Marketing & Engagement @ Museum of the African Diaspora), Holly Shen (Deputy Director @ San Jose Museum of Art) & Ellen Busch (Director of Historic Sites Operations @ Texas Historical Commission) as they talk through the strategy, operations, process, and planning involved in reopening your museum successfully. This webinar will explore strategic planning, design thinking, and innovative approaches to welcoming your audiences back.

Hosted on Acast. See acast.com/privacy for more information.

Over the past several months, museums have been occupied with adapting to widespread coronavirus closures. Membership professionals have worked hard to adjust their communication, messaging, and membership fulfillment strategies, while continuing to reinforce the value of membership while physical sites are closed. Now, approaching two months into closures, many cultural organizations are beginning to think about plans for reopening, and some have already begun. What strategies, workflows, and policies can help facilitate a safe and successful reopening?

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Meghan McCauley (Director of Membership and Visitor Services @ Perez Art Museum Miami), Aidan Vega (Director of Membership @ Philadelphia Museum of Art), Laura Schmid (Membership Manager @ Cincinnati Nature Center), & Kristi Masterson (Director of Engagement and Operations @ Cincinnati Nature Center) as they discuss the steps and process of reopening. This conversation will include voices from organizations who have already opened to members, as well as those planning to do so in the coming weeks and months!

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Many museums across the country pride themselves on their robust internship programs. Internships are a chance for students to learn about the cultural industry, gain valuable skills, and, for students of Museum Studies, earn credit towards their degrees. Stimulating and dynamic internships are also essential to ensuring that the cultural sector is cultivating top talent and attracting young professionals who are prepared to make an impact.

With the ongoing coronavirus closures, however, the state of many museum internship programs is uncertain. Many museums expect to be closed into the summer, potentially disrupting the ability to bring interns on site. As a result, museums may be considering initiating remote internship programs, which can be beneficial students while providing museums much-needed extra help. However, this is completely new territory for many organizations across the country.

Join, Brendan Ciecko (CEO @ Founder @ Cuseum), Ahva Sadeghi (CEO & Co-Founder @ Symba), Phyllis Hecht (Director, M.A. in Museum Studies @ Johns Hopkins University), Sierra Van Ryck deGroot (Education Programs Manager @ Poster House), & Meagan Mahaffy (Education Associate & Internship Coordinator @ Cooper Hewitt, Smithsonian Design Museum) as they discuss how museums can successfully launch and manage remote internship programs in the age of coronavirus.

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As museums face ongoing challenges associated with the prolonged closures of their physical sites, communities are facing challenges of their own. Organizations are striving to produce vibrant, mission-driven content and programming, while also supporting the diverse needs of community members and constituents. How do you assess the needs of your community? How can your organization deliver content and resources that support the community? And how can museums imbue their mission into digital resources and programming?

Join Brendan Ciecko (CEO and Founder @ Cuseum), Terri Freeman (President @ National Civil Rights Museum) & Mara Kurlandsky (Director of Digital Engagement @ National Museum of Women in the Arts) as they discuss how museums can serve their communities and further their own missions through digital initiatives. This webinar will address aspects of community engagement, digital programming, creating educational content, and more.

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The coronavirus crisis continues to keep museums and cultural organizations closed to the public, and closures are predicted to continue for weeks to months more. As a result, many institutions are facing disruptions to their revenue streams and finding it hard to connect with their members, donors, and constituents without in-person interactions and events that allow members to gather.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Elizabeth Epley Sheets (Chief Advancement Officer @ Cheekwood Estate & Gardens) & Bradford Talley (Membership Manager @ Museum of Pop Culture) as they discuss the ways they’ve been honing their communication and messaging to connect with their members and donors during this difficult time. They will also discuss the potential of “virtual events” and gatherings that can help members stay connected to your organization and with each other.

Hosted on Acast. See acast.com/privacy for more information.

As museums and cultural organizations push forward in their efforts to adapt to coronavirus closures, many are striving to redesign programming and educational resources for digital platforms, stay community-oriented, and embrace digital transformation across all departments. At this moment, many museum leaders, educators, curators, and other professionals are working collaboratively with their colleagues in digital and social media to usher in a new digital era at their institutions, and many may be in search of guidance and best practices to help navigate these changes.

Join Brendan Ciecko (CEO & Founder @ Cuseum), Marie Vickles (Director of Education @ Perez Art Museum Miami) & Liz Neely (Curator of Digital Experience @ Georgia O'Keeffe Museum) as they discuss the ways that organizations can implement digital changes in education, programming, curation, and other departments. This webinar will address sustainable digital transformation, as well as best practices for engaging and supporting your community in light of coronavirus.

Hosted on Acast. See acast.com/privacy for more information.