In this engaging podcast episode, Jordon dives into the captivating world of membership psychology. Exploring the power of commitment and its influence on patient behavior, he shares insights on membership plans, highlighting benefits like convenience, control, and community building. The discussion contrasts membership plans with traditional PPO insurance, emphasizing direct relationships, reduced administrative hassle, and increased revenue. This insightful conversation unveils the intricacies of crafting effective membership plans, making it a must-listen for dental professionals and anyone intrigued by the interplay of psychology and business strategy.