Membership Site Podcast: Passive Income, Online Business

By Membership Site Podcast: Passive Income, Online Business

A podcast about membership sites... more

· Business

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FAQs about Membership Site Podcast: Passive Income, Online Business:

How many episodes does Membership Site Podcast: Passive Income, Online Business have?

The podcast currently has 24 episodes available.

Membership Site Podcast: Passive Income, Online Business episodes:

December 07, 2016025: Membership Sites for Beginners: The Best Plugin or Platform to Create Simple Membership Sites with WordPress Today
Problem
Download page: frustrating checkout process, people can share it, not scalable
Setup membership site: get stuck about details, dead-ends, pieces fit together (Authorize.net, Stripe, etc.)
How to get members, how to retain members, how to grow and not create a chore for yourself
Solution
WordPress (lost password, no FTP, schedule content) — membership sites are just “on” or “off”
Wishlist Member, PayPal, $97 (that gets it done tonight)
Solve a real problem in 4 modules of 60-90 minutes (exciting stuff with a real demand & competitors)
Case Studies
WP Import
Graphic Dashboard
VO Success Formula / Profit Dashboard
...more
25min
July 07, 2016023: Structure, Create and Price Your Wishlist Member Membership Site in WordPress
Today’s Sponsor: Membership Cube
Structure
4 modules (60-90 minutes)
3 bonuses (software, checklist, quickstart video)
Front-end product: they can upgrade for the difference
Create
Camtasia Studio (plus iPhone) to record
Video Player plugin (or YouTube) to put it online
Get transcript, screenshots, PDF for the written component (Lulu + Kunaki)
Price
Launch: $97 or 5 x $19.95
Re-Promotion: $197 or 5 x $39.95
No trial (except as a “special” limited time gift): 99 cents for 7 days
...more
24min
June 13, 2016022: Drip Content Quick Membership Tutorial for Wishlist Member or Member Genius
Our Sponsor: WP Drip
WordPress Membership Site Crash Course
Setup WordPress, Wishlist Member, and WP Drip
Add a “Core” level with the main content
Pages: Module 1, Module 2, etc. Posts: ongoing weekly or monthly content
Give them everything they need today, even if it’s a 30+ day course (seems obvious but has to be said)
Drip content (space your posts/pages out, day 3, day 5, etc.) and sequential content (upgrade rules, add to level “Bonus 1” after 30 days)
Drip Content Quick Tutorial
They get 30 days upfront, and you probably only need to drip once per week or month: not every day
“Sync” your autoresponder to give them reminders every once in a while to login (by hand)
Don’t overdo it: people are the most excited when they first join that site
Private Tags Within Posts or Pages
Link in menus (top links) and widgets (sidebar links): as they become available
List of upcoming content (with specific dates they’ll access each thing)
Special “snippet” or “shortcode”: [ protect “NameOfLevel” ]protected PDF or page link[ /protect ] so that dashboard page grows on its own
...more
32min
June 10, 2016 021: Mine the Gold or Sell the Shovels?
Today’s Sponsor: Membership Cube
Is it possible to kill your own business? We’ll answer the following questions and more:
1. How do you decide what to charge for or what to give away for free?
2. How do you deal with competitors?
3. Are you giving away your best secrets? Aren’t you creating competitors?
4. Are you making things “too competitive” and flooding the market?
5. Are you pricing too low and screwing over the marketplace?
...more
32min
June 08, 2016 020: Pain of Disconnect: Simplify Your Marketing and Reduce Refunds in Your Membership Site
Today’s Sponsor: WP Notepad
CONVENTIONAL LOGIC
– big box of crap: they’ll never be able to download or use it all
– drip content: barely give them anything so that they’ll never cancel
– give them something new per month so they’ll stick around for that “one” thing
ACTUAL SOLUTION
– give them a reason to keep logging in (i.e. videos play directly on the site instead of downloading)
– WP Notepad: note taking area, checklists
– software: occasionally add new features (i.e. Backup Creator and Google Drive), or Feedback Patrol in Dropship CEO
RULES TO LIVE BY
– sell what you sell: avoid upsell, sell one solution to a problem (this makes it easier to explain anyway)
– you can’t fight the refund or chargeback period: offer a money back guarantee, and position this as: if it doesn’t do X, get your money back
– make it so they won’t quit: surprise bonus, coaching call, deliver what they asked for
LATER
Membership Site Tracking
How to Manage All Your WordPress Membership Sites
How to Setup a Membership Site in One Hour or Less
...more
23min
June 06, 2016 019: Crack the Code Mentality vs. Teaching the VCR Instruction Manual
CONCEPT
– combine a few tools together to get a “better” result than usual (i.e. process to make an outline, process to speak out a book including hardware, process to get the book transcribed, process to publish the book)
– free tools if possible, or included ones (very few prerequisites)
– get to the endgame (published book) as fast as possible
CASE STUDIES
– magic software: Video Sales Tactics personalized button and headline, WP Import with searchable articles
– library: Graphic Dashboard, Profit Dashboard
– process: Make a Product, Income Machine, Dropship CEO (templates and repeatable step by step process)
LESSONS
– there’s a balance between speed, understanding and power: go mostly for speed
– some people are buying just to see it’s possible, others are buying to do it once and farm it out later
– most students will procrastinate or disregard rules, so repetition is important: checklists, challenges, and recaps
...more
24min
June 04, 2016 018: Membership Directory Case Studies Using WP Kunaki (Included with Membership Cube)
VO Success Formula: directory of other members to network
– collect and list entire address, email, website, phone number (for a list of businesses)
– or just website URL (for example, a list of small business owners or voiceover artists)
– browse by country and state OR by zip code (with mobile locator)
Dr. Charles: Vampire Facelift
– promote brands like Vampire Facelift, O-Shot, etc. People in a specific town find a “provider” near them
– providers pay $97/month for the training and to be listed in the directory
– retention: if they cancel, they’re out of the directory ($2500+ per patient)
Potential Uses
– certified software or plugin installers: add specific buyers who show they can install your plugin to a list of official installers
– service or gig swaps: members can buy or use other services (other examples: authors who review each others’ books, speakers who send their overflow gigs to others)
– certified people you’ve trained: for example, a video creation or article course where the “graduates” can advertise their services in your directory
...more
32min
June 03, 2016 017: Membership Site Directories Using Wishlist Member (or Member Genius) and WP Kunaki
Today’s Sponsors: WP Kunaki and Member Genius
– collect addresses with the built-in popup (it keeps asking and you’re notified once they verify)
– quick phone call to say thanks, quick postcard or SendOutCard after they buy
– Lulu manual or Kunaki DVD
...more
29min
May 29, 2016016: Social Interaction in Your Membership Site
rule of thumb: only if 100+ people bought into your course this week
forum
Facebook group
comments
challenges
notes
quizzes / certification / directory
...more
28min
May 25, 2016015: Get Buyers Flowing Into Your Low Ticket Membership Site With Little $7 Products
Sponsor: Membership Cube
Break down big goals into manageable chunks.
Disrupt the marketplace. Do something helpful that gets you to stand out.
Speed to implementation: get it done this month, not in 6 months.
Strategy
Don’t start with $7. Pull a piece out of your $97 or $197 product. 20 page PDF, 1 hour video, software tool or calculator
Reasons to go low ticket: get the buying juices flowing, build a buyer’s list by undercutting the market, recycle all those low ticket sales into your ad budget
Recruit buyers into affiliates to make it viral: offer 100% if possible (JVZoo) or the highest possible commission (Clickbank), even 110% or 150% if you have the accounting for it
Implementation
Reasons to use Wishlist Member: you control it (self hosted), easy installation (one WordPress plugin), connects to most autoresponder and shopping carts. Little things like it asks for registration after payment. Levels instead of “products” or “packages.”
Extra level, after login page (upsell with payment button and “no thanks” link), priorities on levels, link to become an affiliate
Affiliate tools: banner ads, swipe copy. Call or email affiliates. Training materials. Automatic email reminders. Know your numbers, especially conversion rate.
Closing Thoughts
Beware of offering it all “peacemeal”: only create a few front-end products
$7 bump: keep walking the price up (while promoting it) if you get bored
Don’t sell a $7 report on how to make money selling $7 reports
Don’t fall in love with the number 7. Solve a real need in the marketplace.
...more
31min

FAQs about Membership Site Podcast: Passive Income, Online Business:

How many episodes does Membership Site Podcast: Passive Income, Online Business have?

The podcast currently has 24 episodes available.