Impact Pricing

Memecast #23: Create Real Value with Differentiation


Listen Later

When we think about how our buyers decide. Oftentimes they're deciding, am I going to buy your product? Or am I going to buy a competitor's product? What they do is they look at the price of your product, the price of your competitor's product.

And for a moment, let's assume the price of your product is higher. So they ask themselves, is it worth it? Should I pay more for your product? Well, that depends on what they're going to get when they buy your product instead of the competitor's product. Now we're talking about differentiation. What's different about your product versus your competitors product.

"Real value comes from building products that are really better than our competitors." - Mark Stiving

It turns out when buyers are making this decision, they're using their perception of the differences. So it's really about perceived differentiation, but if you want to truly get. Good differentiation. My advice is always build real differentiation build products that are better than your competitors, and then make sure our customers and our buyers know that our products are better than our competitors so that they're willing to pay a higher price.

Real value comes from building products that are really better than our competitors.

We hope you enjoyed this podcast. If you see have any questions or feedback please email me [email protected]

Now go make an impact.

Connect with Mark Stiving: 

...more
View all episodesView all episodes
Download on the App Store

Impact PricingBy Mark Stiving, Ph.D.

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

50 ratings


More shows like Impact Pricing

View all
Economist Podcasts by The Economist

Economist Podcasts

4,278 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,034 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

519 Listeners

Built to Sell Radio by John Warrillow

Built to Sell Radio

208 Listeners

Odd Lots by Bloomberg

Odd Lots

1,784 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,087 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,188 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

7,928 Listeners

Nudge by Phill Agnew

Nudge

170 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,397 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,189 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,189 Listeners

ReThinking by TED

ReThinking

610 Listeners

ACQ2 by Acquired by Ben Gilbert and David Rosenthal

ACQ2 by Acquired

212 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners