I've spoken with lots of CEOs who believe that they should get higher margins and they want higher margins. And, by the way, doesn't everybody want higher margins?

But the key is the CEO as well as pretty much everybody else in the company doesn't truly understand what value means to the customer. 

And what that means is that the products they're building aren't necessarily. That valuable to their marketplace. 

“Build products that deserve higher margins. “- Mark Stiving

If everybody could switch their mindset to believing in value, to understanding what customer value really looks like, we could truly build products that had a lot more value in the marketplace and then charging higher prices and getting higher margins.

That just goes along with building better products. 

We hope you enjoyed this podcast. If you see have any questions or feedback please email me [email protected]. 

Now go make an impact.

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