Join us in this episode as we take a deep dive into discovering your ascendant ruler and its impact on building a strong brand identity and leadership style. We explore how understanding the archetypes within your birth chart can inspire the way you present your brand or business, and how that can influence your leadership style and voice. We share insights on how to use your ascendant ruler to create a lasting impression on your audience through branding, messaging, and leadership practices. We end with some questions for you to consider as you infuse the energy of your Ascendant ruler into your small business.

Join us on this insightful and inspiring episode as we explore the power of psychology through the lens of astrological archetypes and how to use this ancient, yet modern, system to create a meaningful and impactful brand identity and leadership style.

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In this episode, explore how leveraging the power of lunar energies can inform and enhance your personal brand. We start by discussing the qualities of the moon, and how these qualities resonate throughout everything we do as owners and leaders of our businesses. We delve into the ancient wisdom that describes the universal power of the moon, and how it impacts all aspects of our lives, including how we understand ourselves and build our brand identities.

We also consider why is important to be aware of these subconscious forces in order to create a sustainable business that reflects our authentic leadership. We also explore practical ways to implement lunar energies in branding for both life and business and look at how astrological symbolism can be used in brand messaging.

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Discover the power of archetypes to create a distinctive brand and vision for your small business. Archetypes are patterns, motifs, symbols, and stories that transcend culture and time. When we are able to distill the essence of cultural or time-specific mythology, we are able to find connection, empathy, and understanding with people who may live lives completely different from our own.

In this episode, we'll explore how to leverage the psychological symbolism of the sun in six simple steps. As a symbol of leadership, creativity, and passion, the sun archetype helps you set yourself and your business or brand apart from other same or similar products and service providers.

One of the first steps to creating a Planet Powered Small Business is by decoding your natal chart and understanding how the solar archetype blends with other elements. Doing this facilitates getting in agreement with the Natural energies around Us.

Join us for the upcoming episodes as we examine archetypal patterns, including the Moon, Ascendant, Mercury, Saturn, Jupiter, Mars, and Venus. This series concludes with a primer on intellectual property and how the uniqueness of our creations, brands, and marks can be federally protected in the marketplace through the use of trademarks, copyrights, and patents.

Scheduled Episodes, Taurus II, 2023

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In this episode, we explore how understanding yourself at a deeper psychological level can help you create a distinct and authentic brand persona. We discuss the importance of understanding yourself both personally and professionally and how you can use psychological tools to gain insight into your unique abilities and traits.

We look at a range of psychological tests that can help you know yourself better, including Myers-Briggs Type Indicator (MBTI), and its theoretical foundations-- psychiatrist Carl Jung's work on astrology. We dive into the theoretical foundations of these tests and explore how they can be practically applied in business and branding. This episode provides an introduction to astrology, through the lens of the Myers-Briggs Type Indicator, its archetypes, and how to access your natal chart so you can begin a conversation with yourself and your higher self about what you're here to contribute to the world.

Join us on this engaging episode as we explore how psychology can help you begin to understand yourself better and use that knowledge to uncover a brand that is as unique to you as your fingerprint. We all carry a blueprint of service to offer our communities--using psychology and testing can help us unpack and understand this blueprint in a way that we can make it usable for ourselves and others.

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In this episode, we explore the complex and often murky world of charitable giving. We delve into the shadows of charitable giving, examining the challenges and risks that can come with starting a non-profit, not-for-profit, or for-profit organization. Here, we provide valuable insights into the key differences between non-profit, not-for-profit, and for-profit organizations and how to determine which structure will work best for your charitable objectives. We will also be discussing IRS information about charitable organizations, including how to form one and comply with the legal and tax requirements.

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In this episode of our podcast, we will be taking a look at McDonald's core values and the sustainable business practices that they have implemented across their global chain. We explore the origin story and vision that inform the values, and how these values play out in the actions that McDonald's is currently taking to address the United Nations' Sustainable Development Goals (SDGs).

We begin by examining the driving values of McDonald's fast-food empire, including providing affordable meals of consistent quality, a family-friendly environment, and exceptional customer service. We then discuss how these values are translated into the company's operations and how they have been instrumental in shaping McDonald's sustainable business practices.

By examining their website, we explore McDonald's journey in reducing its environmental impact, improving supplier diversity and sustainability, and driving social impact.

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Why do some small businesses stand out and remain resilient, while others don’t seem to last very long? Statistics show that over half of small businesses will fail within their first five years. While there are many reasons for this, not building a business on a solid foundation with clearly articulated core values is a contributing factor. In this episode, we explore the power of core values and their ability to build a strong brand--as well as enhance the customer experience. We’ll start by looking at what core values are and why they are so essential in attracting and retaining your best-fit clients. We’ll also discuss how businesses can discover and define their own core values.

At the end of this episode, you will leave with tips on how to implement your own core values into your business plan and marketing strategy. Last but not least, you will know exactly how to use core values to attract and enhance your employee, contractor, and client experience.

Businesses, individuals, and families can use local planning to address global challenges such as poverty, inequality, and climate change. In this episode, we explore how to unlock the power of using the common language of the United Nations' Sustainable Development Goals (UN SDGs) with clients, stakeholders, and partners by incorporating them into your estate and business plans. The episode begins with an introduction to UN SDGs and why they are important in driving sustainability initiatives.

This episode will also discuss strategies for aligning business goals with the UN SDGs. We brainstorm and share ways to integrate sustainability efforts into your estate or business planning, including how to synthesize SDGs to come up with creative directions and solutions for company culture and services. Some of the issues that UN SDGs address include education, environment, climate change, plant and wildlife preservation, infrastructure, healthcare access, economic equality, gender equality, responsible production & consumption management systems, and peace & justice accession.

At the end of this episode, you walk away with actionable insights on how to use UN SDGs as a framework for creating a more sustainable future, today.

In this episode, we share our origin story--the story of a burnt-out high school math teacher, looking for a change. After suddenly leaving her job, Jackie adopted a capsule wardrobe and went on to explore different careers--from working at Fortune 500 companies to international non-profits to freelance photography to acting as a business consultant for small business owners to being a licensee for a national childhood music organization.

During this process, not only did she learn about who she was, and who she was not--she gained a lot of experience about what it takes to run a successful business--from small to large--along the way. Her journeys led her back to school, where she pursued a law degree with a concentration in environmental law, specifically climate change litigation, and eventually became a small business estate planning attorney. It is this story which forms the foundation for her upcoming book, to be released with Hay House in the Winter of 2024.

In this episode, Jackie shares her journey and lessons learned, discussing the pivotal moments and experiences that led them to their current career. We also talk about the challenges, lessons learned, and how her experience has shaped her practice.

In this podcast episode, we discuss Gaea Legal's vision and the beliefs that inspire our holistic legal service offerings for eco-conscious small business owners acting in massive service to their local communities. We hope to keep you inspired and motivated to create sustainable solutions to local needs that address global issues such as climate change, PK-12 education, holistic wellness, and spirituality. In this episode, we cover our vision, the foundational stories that inform that vision, and the scope of legal education and service that we offer.