Memory Makers Podcast

In this episode of the Memory Makers Podcast, Russ and Danny dive into the evolving landscape of Family Entertainment Centers (FECs), exploring the crucial differences between short-term fads and long-term industry trends. From the rise of mixed reality and personalized guest data to the game-changing efficiencies of AI and hybrid revenue models, we provide a "tasting menu" of the innovations that will define the coming year. Whether you are an early adopter or a cautious operator, this episode helps you filter the noise and focus on the tools that create authentic guest engagement and sustainable ROI.

In this holiday edition of the Memory Makers Podcast, Russ Van Natta takes a moment to step back from the usual interviews to celebrate a year of memories and shares what's ahead. Reflecting on a massive year that saw viewership spike by over 122%, Russ shares exclusive data from Spotify and YouTube that highlights what truly resonates with the FEC industry—from deep dives into opening new venues to high-impact operator interviews. As we wrap up the year, we’re pulling back the curtain on what’s coming in 2026, including a brand-new studio set, more data-driven content, and a renewed focus on the financial metrics and guest experiences that move the needle for your business.

In this edition of the Memory Makers Podcast, Russ Van Natta and Danny Gruening strip away the post-pandemic "baggage" of the word pivot to explore business pivoting strategies for FECs. They discuss the psychological hurdles, such as the sunk cost fallacy and ego, that keep leaders stuck in failing patterns and introduce a powerful decision-making framework categorized by hats, haircuts, and tattoos, as described by James Clear. Whether it’s refreshing an aging attraction or completely retooling a marketing strategy for a changing demographic, this conversation provides a roadmap for embracing change as a tool for long-term success rather than a reaction to fear.

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Creative Works Owner & President, Armando Lanuti, to unpack one of the biggest hidden challenges operators face: how to find (and fix) the real issues in your business. Armando exposes why many business owners only solve surface-level problems rather than the root issues. From weekly team pulse checks to the power of simply walking the floor, Armando shares how leaders can truly “inspect what they expect,” break intimidating problems into manageable steps, and use tools like the Five Whys to uncover what's actually holding their business back. This conversation is packed with practical, actionable insights for anyone looking to strengthen culture, empower teams, and create powerful and emotional memories through better leadership.

In this edition of the Memory Makers Podcast, Russ Van Natta shares his biggest takeaways from weeks on the road and a powerful week in Orlando at IAAPA 2025. From emerging FEC trends like compact physical experiences, micro-escape rooms, and tech-driven engagement, to operators boosting revenue through smart new additions, Russ breaks down what’s resonating right now. He also highlights the growing impact of philanthropy in our industry and why FECs remain a true force for good in their communities. Tune in for quick-hit insights and a heartfelt thank-you to the Memory Makers who make this industry incredible.

In this special episode of the Memory Makers Podcast, we come to you straight from the show floor at IAAPA, where Russ and Danny break down the mindset of sprint vs marathon in business. This episode digs into how operators and vendors alike can avoid burnout, anticipate roadblocks, stay focused on what actually moves the needle, and maintain the consistency needed to create powerful and emotional memories long after the show ends. Whether you’re fresh off IAAPA or gearing up for a busy season, this conversation will help you navigate intensity with intention—and keep showing up where it matters.

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Bob McCall, Principal at JKRP Architects, to discuss how the right architect can save you time, money, and headaches. Bob shares how early collaboration with your architect can prevent costly mistakes, streamline development, and create smarter, more profitable family entertainment centers. He shares expert insights on communication, zoning, and design trends—from integrating food and beverage to crafting spaces that parents and kids both love. Learn how thoughtful planning leads to unforgettable guest experiences that drive long-term success.

In this episode of the Memory Makers Podcast, Danny flips the script and interviews longtime host Russ Van Natta, diving into how leaders can be curious, not assumptive. From industry evolution and leadership growth to the power of curiosity and intentional reflection, Russ shares insights on what it takes to create memorable, meaningful experiences for both guests and team members. He also opens up about personal goals, the mentors who inspire him, and why slowing down can actually help you move faster. Packed with wisdom, inspiration, and behind-the-scenes perspective, this episode is a must-listen for anyone looking to grow in the world of family entertainment and beyond.

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with John Feltz from Betson Enterprises to discuss how small changes drive big profits in your FEC. As part of the Amusement 360 Partner Series, John shares how simple, strategic adjustments, like rotating your game layout every few months, can make your arcade feel brand new and boost revenue without major investments. From optimizing your game mix (60% redemption, 20% merchandiser, 20% video) to maximizing ROI through smart maintenance, layout, and staffing, this episode dives deep into the fundamentals that keep your game room performing at its best. If you want your arcade to feel fresh, perform better, and keep guests spending, this episode is packed with practical insights straight from one of the industry’s most experienced partners.

In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Nate Murray of Delta Strike for an in-depth conversation about mastering modern laser tag operations. As part of the Amusement 360 Partner Series, Nate peels back the curtain on how operators can fine-tune every part of the experience—from game formats and tech integration to storytelling and guest flow. Russ and Nate swap real-world insights on how laser tag has evolved from a simple shoot-and-score game into a deeply immersive attraction packed with data, customization, and creativity. It’s all about giving operators the tools to stay flexible, keep things fresh, and deliver those unforgettable moments that make players say, “We’ve got to do that again!”